From Claroty to Twine: Building a Top-Down Security Company

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Justin Woody, Co-Founder of Twine Security, about growing Claroty, launching Twine, and the lessons behind building a top-down cybersecurity platform in an age of AI agents. Justin explains how his team validated their idea through over 250 in-depth conversations, what it takes to secure first customers, and why trade shows and innovation competitions only work when you turn visibility into trust.