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From China to the world: The secrets behind SHEIN's success | Impulso E134 [EN]
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From China to the world: The secrets behind SHEIN's success | Impulso E134 [EN]
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Jianggan and Kaifei return to discuss how Chinese companies adapt their domestic playbooks for overseas markets, using Shein as a case study to explain why its ultra-low prices and agile supply chain work—and what global partners and competitors can learn.Key Topics00:40 – Kaifei is in Singapore for our MWX immersion01:16 – Chinese firms testing the “China playbook” overseas02:51 – How SHEIN is reframing the global e-commerce competition with "Selection, Speed, Quality, and Savings"03:55 – The inventory risk of non-standard apparel and how SHEIN's small batch fast re-order mitigates this risk07:23 – Traditional OEM apparel pains: Middle East retailer drowning in dead stock11:10 – How SHEIN solves dead stock with Data optimization and factory-task matchingFeatured Materials:
Who is Shein?https://momentum.asia/insights/detail/who-is-shein
Momentum Academy: Off the Record - Behind SHEIN’s Success and Global cross-border trends
https://youtu.be/n67pXR-SQkE