From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan

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Javier Lozano Jr. explains the importance of conducting a comprehensive go-to-market audit for founders and leaders. He details the process, phases, and benefits of diagnosing current systems to build a stronger foundation for predictable growth.

Key Topics

• The importance of a comprehensive business audit
• Phases of the audit process: discovery, analysis, synthesis
• Aligning marketing, sales, and customer success
• Building a scalable go-to-market system

Sound Bites

• "More content isn't the solution to pipeline issues"
• "Misalignment gets exposed quickly in a foundation"
• "Market perception and brand alignment are crucial"

Chapters

• 00:00 Introduction to Company Audits
• 02:49 Understanding the Audit Process
• 06:03 The Importance of Customer Journey Mapping
• 08:55 Phases of the Audit
• 11:46 Evaluating Brand and Digital Presence
• 15:06 Analyzing Technology and Rev Ops
• 18:01 Synthesizing Findings and Creating a Roadmap
• 20:47 Who Should Consider an Audit?
• 24:05 Conclusion and Next Steps
  
  

Thanks for listening to Predictable B2B Growth.

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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
• Website: https://boldermediasolutions.com

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