From Cash Flow Chaos to Clarity: Steve Shockley’s CFO Playbook

In this episode of Founders Future, Mishal Saeed speaks with Steve Shockley, founder of NetFunds Gained and a seasoned financial expert with over 20 years of experience. Steve shares how his ASU Framework — Alignment, Strategy, Utility — helps small and mid-sized businesses unlock growth through financial clarity and disciplined execution.

He breaks down his two-tiered service model (strategic planning and fractional CFO), discusses the challenges of scaling a hands-on advisory business, and explains how real client results, high-touch accountability, and genuine relationships fuel his growth.

If you're a founder seeking sustainable scaling and sharper financial strategy, this episode is packed with actionable insights.