From Cancer and Divorce to Awakening: How Erica Carrico Reclaimed Her Purpose and Power

“You can go through everything — pain, loss, failure — and still create a life you love.”

In this episode of The BraveHearted Woman Podcast, I am with award-winning Soul Business Success Coach Erica Carrico, author of Awaken Your Purpose: 28 Days to Discover Your Life Purpose, Identify Your Dream Business, and Take Your First Steps to a Prosperous Life. Erica shares her powerful story of transformation—from corporate burnout and cancer diagnosis to living a purpose-driven life that aligns with her soul.

Together, Dawn and Erica dive deep into what it means for midlife women to reconnect with their dreams, rediscover their identity, and find the courage to start over—no matter their age. They talk about faith, purpose, and brave reinvention, and how aligning with your “spiritual why” helps you overcome fear, imposter syndrome, and self-doubt.

This episode is a heart-to-heart reminder that it’s never too late to bloom. Whether you’re ready to launch a new chapter, start a business, or simply awaken your confidence again, this conversation will empower you to take bold, purpose-filled steps toward your best season yet.

Timestamps:

0:00 - Guest Intro

1:59 - “It's never too late to bloom!”

5:03 - The BraveHeart Story of Erica Carrico from burnout to breakthrough

6:48 - The 28-day path to awaken your purpose

8:09 - Erica’s inspiration to write her book

11:54 - How to overcome fear and imposter syndrome

13:47 - Balancing purpose, business, and family

15:37 - You Can’t Do It All in One Season

15:51 - Choosing your path in life

21:31 - Erica’s #1 tip for midlife women

Quotations:

“It’s never too late to start over. It’s never too late to reconnect to yourself and live in alignment with your purpose.” - Erica Carrico

“Sometimes we have to do things even while feeling afraid.” - Dawn Damon

“Your purpose is the medicine you’re here to share with the world.” - Erica Carrico

“When you have a deep spiritual ‘why,’ you won’t quit when things get hard.” - Erica Carrico

“Fear can sit in the backseat, but it doesn’t get to drive.” - Erica Carrico

“My business fits into my life. It doesn’t force me to live a life I don’t want.” - Erica Carrico

“It’s our responsibility to step into what God placed inside of us, because someone out there needs what we have.” - Erica Carrico

“Everything starts with vision — if I can see more, I can have more.” - Dawn Damon

“What God put inside you has to be expressed—your creativity fills the earth.” - Dawn Damon

Resources:

🌐 Follow Erica on ericacarrico.com

📚 Get a copy of Erica’s book: Awaken Your Purpose: 28 Days To Discover Your Life Purpose, Identify Your Dream Business, and Take Your First Steps To a Prosperous Life

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💌 Email your braveheart story to me at [e-mail]

📚 Get a copy of Dawn’s book: The Making of a BraveHearted Woman: Courage, Confidence, and Vision in Midlife

📞 Book a FREE 15-minute strategy call with Dawn: