From Brows to Business: Sydney Hamman on Mastering Permanent Makeup, Clients & Work-Life Balance

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In this episode of Stylist Soul Tribe Conversations, I’m joined by Sydney Hamann, a 14-time certified cosmetic tattoo artist and the owner of Evermore Aesthetics in Normal, Illinois. Sydney shares her incredible journey from Ulta employee to thriving business owner, navigating the rapidly growing world of permanent makeup.

We dive into:
🔥 How she transitioned from hair and makeup to permanent cosmetics
🔥 The scrappy beginnings of her career and how she built her clientele
🔥 The evolution of microblading, powder brows, nano brows, and lip blush
🔥 Her pricing strategies, referral programs, and business growth
🔥 Why mentorship and community over competition matter in the beauty industry
🔥 Finding the perfect work-life balance and overcoming burnout

If you’ve ever considered permanent makeup, are a beauty pro looking to level up, or love a good business success story, this episode is for you!

💡 Connect with Sydney:
📸 Instagram: https://www.instagram.com/evermoreestheticsnormal/

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📩 Join the Stylist Soul Tribe:
Want to grow your beauty business with mindset, strategy, and community? Learn more about Stylist Soul Tribe here → https://www.stylistsoultribe.com/

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