From Barrels to Boom: Why Whisky Is Having a Moment Again

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Why is whisky suddenly everywhere again?

In this episode, we explore the surprising resurgence of both Scotch and bourbon — and why new distilleries are opening, bottles are becoming collectibles, and whisky culture feels more relevant than it has in decades.

We break down how Scotch whisky has quietly entered a new golden era in Scotland, fueled by premiumization, global demand, experiential tourism, and a return to craftsmanship and patience. At the same time, we look at how bourbon exploded in popularity through American craft culture, cocktail revivals, limited releases, and hype-driven scarcity — and why that rapid growth is now entering a more mature phase.

This isn’t just a story about alcohol. It’s a story about brand building, timing, culture, and business models. Scotch shows the power of slow compounding value, geographic protection, and long-term thinking. Bourbon shows what happens when authenticity, personality, and hype collide — and what businesses can learn when growth happens faster than patience.

Whether you’re a business owner, brand builder, or just someone fascinated by why certain products come roaring back into the spotlight, this conversation connects whisky’s revival to broader lessons about craftsmanship, differentiation, and building something that lasts.

👉 Pour a drink, hit play, and visit mikeandblaine.com to buy us a beer and keep the conversation flowing.

#Whisky #WhiskeyTalk #ScotchWhisky #Bourbon #CraftSpirits #WhiskyCulture #PremiumBrands #BrandBuilding #BusinessLessons #ModernCraft #SlowGrowth #HypeVsValue #EntrepreneurLife #MikeAndBlaine #BuyUsABeer

Watch on YouTube: https://youtu.be/EXr9BIfwoBo

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Featured Beer: @Deliriumbrewery @greatnotion

Mike: Brouwerij Huyghe “Delirium Noël” Belgian Strong Ale

Blaine: Great Notion “Rimske Pivo” Czech-Style Pilsner

Thanks to our Beer Sponsors:

• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog

• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com

• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!

• Neighbor Pat

• Devin

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