From Barn Shop to Booming Crew: Garrett Rozendaal on Scaling 5-2 Fence & Dirt with Integrity
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From Barn Shop to Booming Crew: Garrett Rozendaal on Scaling 5-2 Fence & Dirt with Integrity
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Founder Garrett Rozendaal of 5-2 Fence & Dirt joins PrimePod to share how he took a side hustle in a barn with 1950s machines and built a fast-growing fence, excavation, and landscape operation in Northern Arizona—doubling revenue year over year while keeping prices fair and quality high.
We dig into:
Entrepreneur roots, word-of-mouth growth, and why social beat paid ads
Running lean: used trucks vs. new machines (with service plans) and what the numbers say
The hiring leap: paying premium operators and how that attracted A-players
Systems that actually help: QuickBooks Online, BusyBusy, GPS timecards
The 3:30 a.m. routine, 75+ hour weeks, and getting off the treadmill
Hard lessons on reputation, integrity, and consistency—and how to rebuild
Takeaway: Consistency + integrity + fair pricing can scale a construction business faster than shiny tools ever will.
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Sponsored by Prime AI Partners — We help construction and home-service businesses streamline ops and grow revenue with AI automations. DM me “growth” to learn more.