From Banking to Advocacy: Strategic Scaling for Animal Sanctuaries ft. Cheryl Moss

Cheryl Moss, a banking executive and children's author, discusses leveraging corporate strategic skills to build a high-impact advocacy platform and ensure the financial sustainability of animal sanctuaries.

Key Topics and BulletsThe Transition from Banking to Advocacy

• Applying risk assessment and strategic planning from a 20-year banking career to nonprofit advocacy.
• Recognizing the "reset" opportunity during COVID-19 to address broken food distribution and animal misuse.

Sustaining Animal Sanctuaries

• The Summit: Focusing on best practices for fundraising, legal council, and PR for sanctuary owners.
• Underrepresented Spots: Why spotlighting smaller, struggling sanctuaries is a core value proposition of the podcast.
• Volunteerism: Advising aspiring sanctuary owners to volunteer first to understand the grueling physical and financial reality.

Educational Advocacy Through Books

• The Trilogy: Gabriel (veal/cows), Cluck (fowl/turkeys), and Pickle (pigs/natural disasters).
• The Parenting Challenge: Navigating the "reverse psychology" and cognitive dissonance parents face when children ask tough questions about meat.

The $100,000 Goal for Mercy for Animals

• Fulfilling a personal "stretch goal" through monthly donations, gala participation, and leveraging professional income.
• Why Mercy for Animals was chosen: Their ability to move the needle on a legislative and systemic level.

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