From Baja1000 to Breakthrough Entrepreneur: Colin Godby’s Journey to Revolutionize Electric Dirt Bikes

When an entrepreneur takes the road less traveled, it is literally true for Colin Godby, co-founder of Dust Moto, an innovative startup launching a high-performance electric dirt bike. Colin’s entrepreneur journey began as a young power sport enthusiast which led him to be an off-road co-driver in international competitive events including the Baja1000 and the TransSyberian Rally.

Colin shares how he used his mechanical engineering background to transfer his professional experience and passion for motorsports into a new product---that he believes will attract more dirt bike enthusiasts and expand the sport. He describes his team’s process of product innovation that resulted in a new bike design with features that significantly enhance user experience.