From Animation to Agency: Josh Golson’s Creative Journey

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Josh Golsen, owner of Part 4—an entertainment marketing agency blending creative vision with cultural impact.

Josh walks us through his journey from dreaming of animation to leading campaigns for iconic franchises like X-Men ‘97. He shares how his team uses storytelling, music, and social media to connect brands with audiences in meaningful ways—and what it really takes to stand out in today’s crowded content space.

They explore the evolving role of music in campaigns, the importance of building a collaborative and creative team culture, and how the hiring process at Part 4 reflects the agency’s values. Josh also reflects on the changing face of advertising, leadership lessons learned, and his creative passions outside of work.

This episode is packed with thoughtful insights for agency leaders, marketers, and creatives looking to stay ahead in an industry that’s always in motion.

Tune in for a grounded, inspiring look at creativity, communication, and the business of entertainment marketing.