From Advocacy to Activism: Turn Employees into Community Leaders

Hey y’all — Brooke Sellas here.

In this episode, we’re flipping the script on employee advocacy. It’s not just about amplifying brand content anymore — it’s about building community.

I’ll share how your employees can become trusted community hosts, not just megaphones, and why that shift from “share” to “shape” is where the magic happens.

We’ll dive into:

• Tactical ways to spark real conversations (not just reposts)
• How to protect and empower employees as advocates
• A client story that proves behind-the-scenes wins get the biggest engagement
• What employee-led CX actually looks like in practice

Plus — I’ve got a hard truth: while you’re focused on content, your competitors are converting conversations. I’ll show you how our Social Care Audit uncovers those missed opportunities and turns them into ROI.

🎯 Want to see where you’re leaving money on the table?

➡️ Schedule your Social Care Audit