For many innkeepers, managing day-to-day operations can be overwhelming, but the right technology can make all the difference.

Gideon Stanley, CEO and Founder of GraceSoft, discusses how his company's cloud-based tools help streamline property management for hotels, B&Bs, motels, resorts, and more. He also highlights GraceSoft's new CRM solution, which brings powerful tools like two-way messaging, loyalty tracking, email marketing, and guest profiles into one system connected to the PMS.

We are very thankful to Gideon for sharing his insights. You can learn more at gracesoft.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.

Even the smallest touches can make a big impact when it comes to guest satisfaction.

Based on their 2025 ALP Conference presentation, Peter MacLaren — owner and operator of West Hill House B&B in Warren, Vermont — and Rachel Paley — general manager at Saratoga Arms Hotel in Saratoga Springs, New York — share simple, high-impact ways innkeepers can go above and beyond for their guests.

We are very thankful to Peter and Rachel for sharing their insights with us. You can learn more about West Hill House B&B at westhillbb.com and Saratoga Arms Hotel at saratogaarms.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.

Online reviews can make or break a guest's decision to book, and how you manage them matters more than ever.

Marco DiDomizio, Broker and Consultant with Inn Advisors, and Dan Clark, owner of the Inn of the Turquoise Bear, share how innkeepers can turn reviews into a powerful marketing tool to build their brands and increase bookings.

Drawing from their 2025 ALP Conference presentation, they offer smart tips on earning better reviews, managing negative feedback, and focusing on the platforms that matter most.

We are very thankful to Marco and Dan for sharing their insights with us. You can learn more about Inn Advisors at innadvisors.com and the Inn of the Turquoise Bear at turquoisebear.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.