Fratello Talks: The Microbrands To Watch In 2026

The microbrand segment of the watch industry has evolved dramatically over the last decade. What once felt like a niche corner of the horology world has grown into a thriving ecosystem of small companies producing thoughtful, design-driven watches. Some focus on value, others on originality, and a few are beginning to push the boundaries of what a small brand can achieve. In this episode of Fratello Talks, Nacho, Daan, and RJ discuss the microbrands they believe are worth keeping an eye on in 2026. These aren’t necessarily brands that just released something big; rather, they’re the ones the trio expects might do something interesting in the year ahead.