In this solo episode, Erik shares the hard-earned lessons he wishes he’d known sooner as a franchisee—so you can avoid costly mistakes, scale smart, and boost profitability. From avoiding territory overload to mastering the basics that actually make money, this is the blueprint for long-term success in franchising.

Timestamps:

0:00 – Why franchisees fail before they start

1:20 – Scaling back from 20 to 10 locations

3:15 – The territory trap: bigger isn’t better

6:12 – Buying existing vs. starting new

8:30 – Innovating too early in your franchise

12:25 – Obsessing over the wrong things

16:30 – The danger of overleveraging

19:11 – Brand name myths

23:22 – Learning from the top 1%

28:48 – Why top-line obsession kills profits

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#FranchiseGrowth #BusinessMistakes #Profit

What if your grand opening sprint is the very thing burning out your team and killing your momentum? Aaron Hovivian shares the proven strategy his team uses to launch drive-thru coffee shops, run high-impact sprints, and avoid chaos. Whether you're a franchisee or founder, this episode breaks down the full blueprint—from planning to execution—with real stories and hard-won lessons.

⏱️ Timestamps:

00:00 – Why sprints can burn out your team

01:40 – What Aaron’s fractional COO team actually does

03:48 – How short-term contracts empower clients

05:17 – From vision to grand opening: how to break it down

07:02 – The difference between annual plans and sprints

08:52 – Grand opening vs. sprint: where things get real

10:25 – Marketing sprints and digital product launches

12:57 – Common launch week mistakes

16:30 – The dark side of “always sprinting”

28:34 – Why building a strong third tier is key

40:38 – The biggest mistake founders make during sprints

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#Franchising #Leadership #Operations

In this episode, Taco John’s CEO, Heather Neary, shares her full-circle journey, the five C’s of franchising success, and what it takes to grow a legacy QSR in today’s competitive market. From franchisee empathy to marketing/ops integration—this is a masterclass in modern franchising.

Timestamps:

00:00 – The lawnmower hustle: Eric's childhood story

01:25 – Meet Heather: CEO of Taco John’s

03:46 – Her path from cheesesteaks to CEO

04:49 – Uniting marketing & ops under one vision

06:55 – How to support struggling franchisees

09:37 – Food vs. non-food franchising insights

14:56 – Taco John’s legacy and brand refresh

17:54 – How to lead meaningful brand change

20:20 – Listening tours and building trust

26:08 – Franchisee ROI and capital investment strategy

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#Franchising #Leadership #QSR