Francesca Muston - Understanding Tomorrow's Market

Francesca Muston is Vice President of Fashion at the world-leading trend forecasting company WGSN, the leading authority in consumer trend forecasting.

Francesca shares how WGSN leverages expert analysis and AI-powered data science to equip global companies with a crucial strategic advantage: understanding future trends.

She discusses how businesses across sectors, not just fashion and retail, can utilise trend forecasting to improve their bottom line, make informed decisions, and strategically position themselves for future growth. Francesca also explores the optimal balance between AI-driven insights and human expertise in navigating the evolving market landscape. Tune in to learn how understanding future trends can be a powerful tool for strategic business planning and risk management.

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