In this episode of Frameworks, Stories & Strategy, we unpack heuristic evaluation — a practical way to spot usability issues early using time-tested design principles, no design degree required.

You’ll learn:

• What heuristic evaluation actually is and how it fits into your product development toolkit
• A breakdown of Nielsen’s 10 usability heuristics with real-world examples you can remember and use
• How PMs can run or support a heuristic review — even without being a UX expert
• When to use this method, how to communicate the findings, and where it fits in your feedback loop

If you’ve ever sat in a design critique and nodded along while wondering what “match between system and real world” really means — this episode gives you the confidence to evaluate usability like a pro.

In this episode of Frameworks, Stories & Strategy, we break down the business fundamentals behind market sizing and competitive analysis — the toolkit every product leader, consultant, and founder should have in their back pocket.

You’ll learn:

• What TAM, SAM, and SOM actually mean — and why these acronyms matter when shaping your product strategy
• The two main methods for market sizing: top-down vs bottom-up (and how to avoid common traps in both)
• How to use market sizing to guide decisions, pitch ideas, and spot gaps in crowded markets
• Tips for applying this thinking in product roles, case interviews, or strategy sessions

If you’ve ever stared at a slide with “$30B market opportunity” and wondered how someone got that number — or how you’d build your own — this episode gives you the tools to size up your ideas with confidence.

In this episode of Frameworks, Stories & Strategy, we explore one of the hardest — and most powerful — skills in product management: saying no without losing trust.

You’ll learn:

• Why saying no is a strategic move, not a personality flaw
• How to use prioritization frameworks like RICE and MoSCoW to justify trade-offs and focus your team
• Tactics for communicating tough decisions with clarity, empathy, and data
• How to push back on feature requests without derailing relationships or momentum

If you’ve ever struggled to protect your roadmap from the chaos of competing opinions — or hesitated to say no because it felt too risky — this episode gives you the tools to stay focused and strategic while keeping your stakeholders on side.