In this episode of Founder2Founder, Aaron Spivak sits down with Rajia Abdelaziz, Founder & CEO of invisaWear—a groundbreaking company creating discreet safety tech inside stylish jewelry. A Forbes 30 Under 30 cover honoree and a standout in the personal safety space, Rajia has built an eight-figure brand, raised over $3 million, and secured major partnerships with ADT and TELUS.

Rajia shares how she turned down a job at Google to pursue a college project that would go on to save lives. She opens up about facing rejection, fundraising setbacks, and personal sacrifice, all while building a mission-driven brand from the ground up. From a 3D-printed prototype built by her 14-year-old brother to a product that’s now sold nationwide, this episode is a powerful look at purpose, perseverance, and building with impact. Subscribe, share with a fellow founder, and leave a review if this episode resonated with you!

Chapters:
02:11 – Rajia’s first taste of entrepreneurship at 8 years old.
04:26 – Childhood hustle and early business ideas.
06:18 – Dreaming of an ice cream empire at 16.
07:57 – Growing up in a one-bedroom apartment and chasing the American Dream.
09:58 – The pressure to be perfect and the cost of high expectations.
11:32 – Choosing engineering and learning to build apps.
13:25 – The incident that sparked the idea for invisaWear.
16:02 – Launching invisaWear as a college project.
19:29 – Turning down Google and betting on a mission.
22:12 – Convincing her family to support her startup journey.
25:05 – Building with her co-founder Ray.
27:14 – A woman at demo day validates the mission.
28:56 – Handwritten thank-you notes from survivors.
30:42 – Sacrificing her 20s to build a mission-driven brand.
34:08 – Facing sexism and ageism in early fundraising.
35:30 – 14-year-old brother’s 3D print closes their first round.
39:45 – National news story puts invisaWear on the map.
43:00 – A health scare forces a mindset reset.
48:10 – 10 years of co-founder chemistry with Ray.
59:41 – What Rajia wants to be remembered for.
1:02:37 – Advice to her 21-year-old self.
1:04:52 – Rajia’s 5-year and 10-year vision.

Guest Links:
Website: https://invisawear.com/
Instagram: @invisaWear
@RajiaXoXo

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In this episode of Founder2Founder, Aaron Spivak sits down with Jason Wong, founder of Paking Duck, a packaging company trusted by leading DTC brands like Arrae, Quest Nutrition, and Madhappy. Jason shares his journey from a teenager running affiliate blogs and viral meme businesses, to building a powerhouse in the packaging space, blending creativity with operational excellence.

Jason dives into how packaging became his passion, why it’s one of the highest-leverage parts of the customer journey, and how investing in people has helped him scale multiple businesses. He also opens up about building confidence through action, earning trust through execution, and how one key mentor changed his entire trajectory. Tune in to hear Jason’s powerful insights on brand-building, mentorship, and executing with speed. Subscribe, share with a fellow founder, and leave a review if this episode resonated with you.

Chapters:
01:36 – Meet Jason Wong
02:53 – How Jason fell in love with packaging
03:57 – What top CPG brands get right
05:01 – Growing up: immigrant hustle and early ambition
06:19 – Starting a blog and making $30K/month in high school
08:04 – The viral launch of the Holy Meme Bible
09:25 – Transitioning to a product business
11:47 – Launching Doe Lashes with $500
13:11 – Building with friends and early team culture
14:17 – Growing up without parents and living in a garage
15:35 – Why Jason never gave up
16:36 – Raising your ceiling through community
18:18 – Sacrifices and discipline in the early years
20:16 – Entrepreneurship and relationships
22:08 – Becoming secure in your identity
24:49 – Creating your own luck through exposure
26:36 – Meeting Michelle Phan and her mentorship
29:42 – The power of sharing stories and giving back
31:07 – Jason’s philosophy on packaging and unboxing
34:09 – Most impressive packaging Jason has seen
37:44 – 3 ways packaging makes money
41:08 – Why packaging is part of the product
42:14 – Defining success and freedom
46:16 – Achieving milestones through material rewards
47:21 – Building multiple businesses through people
50:53 – Jason’s story of finding a superstar on Upwork
53:48 – A masterclass in relationship-driven leadership
56:46 – Advice to his 23-year-old self
58:00 – Just go do it — the power of action

Guest Links:
Website: www.pakingduck.com
Instagram: @pug
LinkedIn: Jason Wong

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Aaron Spivak:
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Website www.foundersclubofficial.com

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In this episode of Founder2Founder, Chris Meade sits down with Kevin O'Leary, a successful entrepreneur and investor also known as "Mr. Wonderful”, appearing on shows such as Dragons' Den and Shark Tank. Kevin dives into the current landscape of advertising, explaining why he's pivoting his portfolio companies towards television through his new platform, WonderAds. He breaks down how TV has become a powerful yet under-utilized channel for brands looking to scale cost-effectively, offering a competitive edge over rising social media costs.

Kevin also discusses the critical components of successful brand scaling, the importance of mastering Customer Acquisition Cost (CAC), and why multi-channel strategies are essential for long-term growth. He closes with valuable insights on entrepreneurship, including how to prioritize signal over noise, the art of listening, and the necessity of knowing when to pivot. Join Chris and Kevin as they uncover the strategies behind building resilient brands, leveraging television for growth, and the key principles every entrepreneur should know. Don’t forget to subscribe, share with a fellow founder, and leave a review if you enjoyed this episode.

Chapters:
01:40 – Why TV Advertising is Making a Comeback
02:48 – Introducing WonderAds: TV for Emerging Brands
03:34 – Measuring Success on TV: CAC and ROAS
04:02 – Why Brands Give Up on TV Too Early
04:27 – Television’s Cost Efficiency vs. Social Media
04:52 – Mastering Customer Acquisition Costs
05:58 – The Importance of Personal Branding for Founders
07:08 – Building for Both Retail and Direct-to-Consumer
08:19 – Retail Rollouts: How to Secure and Succeed
10:35 – Signal vs. Noise: How to Focus Your Time
13:33 – The Art of Pivoting When Things Go Wrong
14:06 – Planning Liquidity Events and Exits
15:06 – Industries Ripe for Disruption: Healthy Snacks and Beverages
15:52 – Kevin’s Background in Photography and Film
16:52 – Embracing Discomfort: Why Founders Should Take Risks
17:39 – Lessons from Kevin's Mother: Integrity and Trust

Guest Links:
Website: https://kevinoleary.com
Instagram: @kevinolearytv

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Aaron Spivak:
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The Founders Club
Instagram @‌TheFoundersClub
Website www.foundersclubofficial.com

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Youtube @‌Founder2Founder.Podcast