Founder-Led Sales and the Reality of B2B Trust

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Dr. Damodar Sahu, Co-Founder and Chief Growth Officer at Data Safeguard, about the future of data privacy, ethics, and unified automation. Damodar shares why privacy has become a trust issue, how responsible AI fits into real-world systems, and what founders need to understand about selling, credibility, and scale in regulated B2B markets.