In Episode 102, filmed in Monterrey, Mexico, we sit down with Walter and his co-founders at Wasco to unpack how they’re turning industrial waste into certified construction materials. The conversation explores the origin of the company, the pollution challenges that inspired Walter to act, and how the team built a business at the intersection of mining, cement, and construction to create solutions that are both sustainable and commercially viable.

They also get into the reality of scaling climate tech in conservative industries, from product validation and strategic partnerships to funding, licensing, and expanding across the Americas. This episode is about persistence, accountability, and what it really takes to build solutions that can work at industrial scale while making a measurable environmental impact.

LEARN MORE about Walter

Instagram - https://www.instagram.com/wascomexico/

LinkedIn - https://www.linkedin.com/in/waltermatamtz/ - https://www.linkedin.com/company/wascomexico/

Website - https://www.wascompany.com/

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 102 of Founder In Progress, filmed in Monterrey, Mexico, we sit down with Ivan Garza—an entrepreneur building across marketing, music, and venture-backed startups—to unpack what it really looks like to build companies with purpose in today’s world.

Ivan shares his journey from growing up in an entrepreneurial family to launching a live events company that worked with 150+ emerging artists across Mexico—before losing it all during COVID. From there, we dive into how he rebuilt, transitioning into marketing, sound branding, and now a venture studio model focused on building and scaling startups from the ground up.

This conversation covers the reality of building in LATAM, why many industries are still outdated, how to pivot when everything falls apart, and how to know when to walk away and start again. At its core, this episode is about resilience—because entrepreneurship isn’t glamorous, and success isn’t just business, it’s the life you build alongside it.

LEARN MORE about Ivan De La Garza

Instagram - https://www.instagram.com/ivandelagarzamx/

LinkedIn - https://www.linkedin.com/in/ivandelagarzamx/ - https://www.linkedin.com/company/abetterworldventures/

Website - https://abetterworld.ventures/

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

In Episode 101, filmed in Monterrey, Mexico, we sit down with Luisa, the founder of Pico Norte, to explore how she built more than a climbing gym — she built a people-centered community rooted in vulnerability, purpose, and personal growth. From accidentally discovering climbing to leading Pico Norte with a vision of inclusion, conscious leadership, and authentic connection, Luisa shares how the sport transformed her life and how that same mindset now shapes her business.

This conversation dives into sustainable growth, community building, and why putting people before profit creates lasting impact. Luisa opens up about leadership, self-doubt, creating safe spaces, and what it means to grow a business without losing its soul. If you’re a founder, operator, or anyone interested in business with purpose, this episode offers a thoughtful and refreshing perspective.

LEARN MORE about Luisa

Instagram - https://www.instagram.com/piconorte/

- https://www.instagram.com/riosluisafer/

LinkedIn - https://www.linkedin.com/in/luisa-fernanda-r%C3%ADos-su%C3%A1rez-b8885baa/ - https://www.linkedin.com/company/piconorte/

Website - https://piconorte.mx/

FOLLOW US on social media

Instagram - https://instagram.com/2cmadeit/

Facebook - https://facebook.com/2CMadeIt

LinkedIn - https://www.linkedin.com/company/2cmadeit/

Vimeo - https://vimeo.com/2cmediainc

Website - https://2cmedia.ca

Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact