From a small kitchen in Syria to grocery aisles across Texas, Farrah and Yassin’s story is one of resilience and purpose. What began with a few handwritten recipes in a black notebook became Afia Foods — a frozen-food brand built on authenticity, family, and culture. Starting at local farmers’ markets, they sold out week after week before building their own manufacturing line to protect quality and stay true to their roots. When the pandemic disrupted supply chains, that decision kept Afia Foods producing when others couldn’t.

Now stocked in over 200 stores and recognized through H-E-B’s “Quest for Texas,” Afia Foods stands as a symbol of craftsmanship and community. Beyond business growth, Farrah and Yassin have created jobs for refugees and newcomers, offering the same opportunity they once needed. This episode dives into how they scaled with discipline, stayed grounded in culture, and turned a family recipe into a purpose-driven food brand inspiring a new generation of immigrant entrepreneurs.

LEARN MORE about Farrah & Yassin

Instagram - https://www.instagram.com/afiafoods/

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- https://www.linkedin.com/in/farrahsibai/

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From throwing underground events in Normandy to running a cross-continental creative agency — this is Eva Wolf’s journey of instinct, risk, and reinvention.

Eva didn’t plan to be an entrepreneur. A neighbour asked her to host a party; within a year she was running 20 events and working with the city. Then COVID hit and her entire business model collapsed overnight. Instead of stopping, she rebuilt — shifting from nightlife and culture to digital creative services, hiring globally, and building a 12-person agency serving France and the U.S.

She talks candidly about leaving her home country, learning English to survive in business, building and trusting a team, dealing with burnout, and losing $100K when a CTO vanished mid-product. This episode is raw founder truth — zero filters, real stakes, hard pivots, and a mission-driven approach to growth.

LEARN MORE about Eva Wolf

LinkedIn - https://www.linkedin.com/in/itsevawolf/

Website - https://www.askwolf.agency/the-founder-eva-wolf

Instagram - https://www.instagram.com/evawolf.fr/?hl=en

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From college intern to agency owner, Kristin shares her remarkable journey leading ECPR Texas, one of Austin’s most respected PR and digital firms. What started as an internship turned into a decades-long career defined by mentorship, risk-taking, and learning how to lead with empathy. In this honest and inspiring conversation, Kristin opens up about the realities of business ownership — from buying the firm from her boss to managing growth, raising a family, and finding balance when work and life collide.

She also dives into the evolution of Austin’s business landscape — from light rail and major infrastructure projects to the rise of Austin FC — and explains how ECPR became known as a connector that brings organizations, communities, and causes together. Kristin shares how her team uses AI (“Liz”) as a strategic thought partner, why kindness is a non-negotiable in hiring, and what it truly means to build a purpose-driven company rooted in relationships, not just results.

LEARN MORE about Kristin Marcum

LinkedIn - https://www.linkedin.com/in/kristin-marcum-3036604/

Website - https://ecprtexas.com/

Instagram - https://www.instagram.com/ecprtexas/?hl=en

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