Foundations of Winning Direct Mail

You know what your customers’ least crowded inbox right now is? Their mailbox. In this week’s episode, Jeremy, Ben, and Mark break down how CVG has built their Direct Mail program to over 6-Figures+ in attributed revenue. Acquisition costs are getting harder as CAC have spiked and Facebook ads are getting harder. As a great retargeting channel it’s a must have addition to your Owned channels to continue to drive your retention efforts. Dive into the basics of how to send automations and campaigns in direct mail.