Former President and CEO at Nestle Nutrition, on AI, Innovation and Failure.

Today, I had a compelling conversation with Gary Tickle, the former President and CEO of Nestlé Nutrition North America.

This guy is one of the sharpest marketers and leaders I've ever encountered. What struck me most was his emphasis on fostering a culture of experimentation within marketing teams. He put it bluntly: “We need to innovate and constantly add value to the customer, but to do that, you must give everyone permission to fail.”

Failure? It’s tough. Especially in marketing, where the stakes can feel sky-high. But here’s the kicker: success and real value are born from failing hundreds of times. Personally, I’ve learned far more from my failures than from my successes. Each misstep has been a stepping stone to something greater.

From Delve Deeper, this is Narrow Lanes.