Forgotten Brands, Big Money: Why Dormant Car Brands Still Matter in a Digital World

In this episode, we lift the garage door on the “secret life” of dormant car brands. From Pontiac and Mercury to Studebaker and Scout, the restoration economy is thriving, fueled by billion-dollar insurance claims, surging auction results, and a shortage of skilled artisans who can breathe life into aging metal. Nostalgia is only part of it; these shops preserve techniques, stories, and regional heritage you can’t stream or download.