Ford Offers Hype, Investment Promises for EVs in Louisville

There's more than a little bit of Tesla talk in Ford's announcement on Aug. 11, that it would invest $2 billion to retrofit its Louisville Assembly Plant to make a small electric pickup in 2027. It's a bold, ambitious plan that's equal parts going after Chinese competition, heating up leftover Tesla ideas and taking advantage of the scale of a massive global automaker.

Pieces of the plan touch on multiple aspects of the manufacturing industry that we care about at Endeavor B2B's Manufacturing Group -- safety/ergonomics, manufacturing procedures, casting technologies and what the vehicle factory of the future might look like.

IndustryWeek Editor-in-Chief Robert Schoenberger, who spent four years earlier in his career writing about the Ford plant for The Courier-Journal in Louisville, discusses Ford's plans, where it's fudging the numbers a bit and how it hopes to create a new manufacturing paradigm in Kentucky, with a little help from Ford executives and engineers who spoke at the investment announcement.