Last week, Afternoon Culture hosted a workshop in LA that sparked an honest and vulnerable conversation about showing up. During a discussion on what makes a brand truly stand out, someone asked, “Do I need to be visible as the CEO of my company?” The room went quiet, and in that moment, it became clear how many founders and creatives are quietly asking the same question.

This episode explores the tension many founders and creatives feel between wanting to lead boldly and fearing what it means to truly be seen.

Kat shares the journey of building Afternoon Culture and what it took to move from staying behind the scenes to leading with intention and voice. From early doubts and quiet beginnings to powerful feedback that helped shape the path forward, she reflects on what it really means to build a brand that reflects who you are.

If you’ve ever wondered whether your story matters or felt unsure about taking up space as the face of your company or creative project, this episode is for you.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor.

Connect with Kat on LinkedIn or Instagram.

Have you ever reached a point where your brand no longer feels aligned with the growth of your business?

In this episode, Kat opens up about the moment Afternoon Culture’s brand no longer reflected the direction it was heading.

She shares how rebranding isn’t just about an aesthetic change but about recalibrating your brand to align with the vision and direction your business has taken. Kat discusses the key signs that it’s time for a shift and how aligning your brand with your evolving business can open doors to new opportunities.

If you’ve been feeling a disconnect between your brand and the direction of your business, this episode will provide valuable insights into how to approach rebranding thoughtfully and strategically.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor.

Connect with Kat on LinkedIn or Instagram.

Has there ever been a time when the momentum you worked so hard for started to feel more like a burden than a blessing?

In this episode, Kat reflects on the journey of Afternoon Culture as the consultancy celebrates its seventh anniversary. She opens up about the kind of growth that starts to feel heavy instead of energizing. After years of chasing success, Kat shares the moment when everything came to a head with serious burnout. It was only through slowing down and reevaluating what truly mattered that she found the clarity to move forward.

Kat dives into how healthy growth isn’t just about pushing harder. It’s about knowing when to step back, take care of yourself, and build something that will last.

If you're navigating a phase of growth that feels more like pressure than progress, this episode will offer the insight you need to turn things around and move forward with intention.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor.

Connect with Kat on LinkedIn or Instagram.