Welcome to Season Two of "For the Love of Winter," A weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course, the people who are shaped and forever changed by their love of winter.

This week, Kendra sits down with Andrew Way, Chief Marketing Officer at Jackson Hole Mountain Resort, to explore how ski resorts can evolve their brands while staying true to their roots. Drawing on experience from global brands like Nike and Amazon, Andrew shares how emotional storytelling, consistency, and empowering front-line staff can help build an authentic, lasting connection with guests.

What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.

Welcome to Season Two of "For the Love of Winter," A weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course, the people who are shaped and forever changed by their love of winter.

This week, Kendra sits down with Christian Knapp, Vice President and Chief Marketing Officer of Pacific Group Resorts, for an honest look at the challenges and opportunities facing the ski industry today. From the importance of accessible local hills to the role terrain parks play in keeping the sport youthful and exciting, Christian shares how resorts, big and small, can help foster a lifelong love of skiing and snowboarding. He reflects on the cultural momentum winter is experiencing, the need for industry-wide collaboration, and why affordability and inclusivity are key to the future of snow.

What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.

Welcome to Season Two of "For the Love of Winter," A weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course, the people who are shaped and forever changed by their love of winter.

This week, Kendra sits down with Jack Hanratty, former head coach of Canada’s Women’s National Rugby 7s Team, for an honest and powerful conversation about leadership, team culture, and what it really takes to create lasting change in high-performance sport. After a disappointing 9th-place finish at the Tokyo Olympics, Jack and his team faced a long road of rebuilding, not just in terms of performance, but in redefining what it meant to play for Canada. Jack reflects on how the team transformed from the inside out: shifting their mindset, setting clear “gold medal behaviours,” and holding each other accountable every step of the way.

What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.