Food Business Marketing - Brand Strategy Tips to Build a Business You Love Podcast Por Katie Mleziva - Real Food Brands arte de portada

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

De: Katie Mleziva - Real Food Brands
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Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foods, about food business sales strategy. Clint has a unique perspective and useful tips about working with buyers, brokers, distributors and more. Focusing on cohesive, compelling, and consistent food branding and sales will help you build a business you love and make meaningful connections with your ideal audience, team, buyers, suppliers, influencers, and investors. The Food Business Marketing Podcast (formally known as the Real Food Brands Marketing Podcast) answers critical food business strategy questions that will help food entrepreneurs take a brand-first approach, including these Top 10 questions: 1) What sets my food business apart? 2) How do I prioritize all my different ideas for my food business? 3) Who is the ideal customer for my food business? 4) What is brand strategy and brand management? 5) How can I lead my team to help build a strong brand? 6) What is a step-by-step approach to define my food brand? 7) What is the difference between a product feature and a consumer benefit? 8) How to create an impactful customer journey map for my food business? 9) What is a good marketing plan for a food business? 10) What's the best sales strategy to grow my natural food business? Let's go shake up shopping carts! Katie Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Katie Mleziva. Join Katie and other food business owners to continue the conversation by joining the free Real Food Brands Marketing Round Table group on Facebook!2018-2025 Real Food Brands Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice

    167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice
    Jan 14 2026
    How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions. Working in the food industry, a lot of us tend to think the grocery store doubles as a source of entertainment, right?! But believe it or not, many people shop on autopilot so they can get in and out as fast as possible. And while that can be a challenge when you're working to disrupt a category, it's also a *powerful* opportunity once your brand story is part of someone's story. In episode 167, Clint joins me to discuss some tips to move beyond one-off transactions and earn a place in people's everyday lives — from day-to-day routines (Start Right waffle sliders for breakfast?! ;), to becoming a go-to gifting option (many of you qualify for this one!), to showing up in meaningful annual traditions like Birthday dinner (there's a restaurant + bar in Madison, WI where I went to college that dubbed itself the Official Birthday Place...it's just what everyone did! In fact, if you Google "Birthday Bar, Madison," you'll see it...it's not all that distinct vs other places, but they OWN IT and lean in, and now it's a decades-long tradition for some people. People go there every other day, too, but they planted a seed for birthdays that really took root. How? YEARS of consistency! Rather than focusing on promotions or short-term tactics, our conversation looks at the role of brand strategy, positioning, and consistency in reducing friction and making repeat choice feel automatic. You'll hear how concepts like habit stacking, emotional connection, and clarity around what your brand stands for can help your product move from being reconsidered… to being relied on. In this episode, you'll hear: Why transactions require re-deciding — and why that makes switching easyWhat it means to move from transaction to traditionThe opportunity in daily routines, occasional rituals, & annual traditionsHow habit stacking applies to brands, not just personal habitsWhy clear positioning is the foundation for emotional connection and loyaltyHow food brands become the go-to choice without competing on priceHow knowing which features & benefits meet your consumers' needs can help build brand loyalty. 🎧 If you're building a food brand and want to grow repeat purchase, loyalty, and trust — this episode will help you think differently about how your brand shows up in real life. Resources & links Consumer episodeEp 56: Meeting Consumer Needs: What Are You Really Selling?Ep 65: Setting Your Food Brand Apart Part 2: Identifying Your Ideal ConsumerEp. 83 Understanding the Difference Between Features & BenefitsExplore Katie's brand strategy work for food business owners at Real Food BrandsIf you missed a Weekly Worksheet for a past episode, please send Katie an email (katie@realfoodbrands.com) or DM @realfoodbrands on Instagram. Want to talk about your strategy? Katie & Clint help food business owners review their strategy, cut through noise, and move forward with a clear plan. Reply to the Weekly Newsletter or use the private scheduling link included each week to book a session. What's Next? 1. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here. 2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table - a free food & farm business owner community - to ask questions and meet other people who love producing real food as much as you do! 3. 📞 If you're ready to talk about building a clear, cohesive brand or integrating your brand + sales strategy, you can Request a free Intro Call to discuss the ways we work with food, farm, and natural product brands. Thanks for listening – let's go shake up shopping carts! Katie Mleziva Host & Food Brand Strategist | Real Food Brands
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    13 m
  • 166. Profit and Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan

    166. Profit and Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
    Jan 7 2026
    We're talking margins, growth scenarios, and building the food business you actually want to lead. This episode is like a mini masterclass in food business finances—and while it's longer than usual, it's intentionally so. This is the kind of conversation you can come back to as your business evolves, your numbers change, and your goals become clearer. Your hosts, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods), are joined by food business financial consultant and strategist Sarah Delevan of The Good Food CFO for a grounded, honest conversation about what food business owners really need to understand about profitability, growth, and financial decision-making. Together, they unpack why common industry advice often falls short—and how food business owners can replace hope-based growth with clarity, confidence, and intentional strategy. What this episode covers Why "scale" is not a financial strategy—and how chasing scale in the wrong way can put your business at riskThe truth behind the 50% margin mythHow to think about profitability by designUsing growth scenarios and "what if" planning to evaluate channels, product mix, and moreHow to approach debt thoughtfully—when it can support growth and when it becomes a liabilityWhy proving repeatable success matters before investing heavily in growthThe role of financial visibility in leadership, decision-making, and long-term sustainabilityHow The Good Food CFO's financial tools and insights can support food businesses from pre-launch through $1MM in revenue This conversation bridges strategy, numbers, and real-world experience—connecting the financial side of the business with your goals as a food business owner. Why this episode is so important... Too many food business owners are told to "just scale," hit arbitrary margin targets, or follow playbooks designed for much larger companies. This episode offers a different approach—one that treats financial clarity as a tool for leadership, not pressure or judgment. It's not about building the biggest business possible. It's about building a meaningful, memorable, and sustainable one that you love to lead. Important note This episode is educational and directional, not financial advice for your specific business. Every food business is different, and the insights shared here are meant to help you think more clearly and confidently about your financial decisions—not tell you exactly what to do. Always consider your unique situation and seek personalized professional guidance when needed. Resources & links Learn more about Sarah Delevan's work and financial strategy tools here*Explore Katie's brand strategy work for food business owners at Real Food BrandsIf you missed a worksheet for a past episode, please send Katie an email (katie@realfoodbrands.com) or DM her @realfoodbrands on Instagram. Want to talk about your strategy? Katie & Clint help food business owners review their strategy, cut through noise, and move forward with a clear plan. Reply to the Weekly Newsletter or use the private scheduling link included each week to book a session. What's Next? 1. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here. 2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table - a free food & farm business owner community - to ask questions and meet other people who love producing real food as much as you do! 3. 📞 If you're ready to talk about building a clear, cohesive brand or integrating your brand + sales strategy, you can Request a free Intro Call to discuss the ways we work with food, farm, and natural product brands. Thanks for listening – let's go shake up shopping carts! Katie Mleziva Host & Food Brand Strategist | Real Food Brands *note: This includes an affiliate link to the software. Sarah is a trusted industry friend and collaborator, which is the only reason I am sharing this with you. I believe these tools can truly help you if you think it's the right fit for your needs. And, even a few extra dollars helps cover podcast expenses! :)
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    57 m
  • 165. Choosing Your Word of the Year: Lean Into Who You're Becoming as a Leader

    165. Choosing Your Word of the Year: Lean Into Who You're Becoming as a Leader
    Dec 30 2025

    How one word can help you lean into who you were meant to be....leading to benefits in your business and beyond!

    In brand strategy, we often talk about how a brand's essence can be distilled into a single word — the feeling that runs through everything. In this episode, I take that same idea and apply it to you as a leader, with your Word of the Year.

    Instead of setting rigid resolutions, I share why choosing a Word of the Year can be a more powerful way to guide your mindset, focus, and everyday decisions — especially when your personal and professional lives are deeply intertwined, as they often are for entrepreneurs.

    As an example, I reflect on my Word of the Year from last year, what it helped me reclaim, and how my word for this year builds on that foundation. You'll also hear examples of words others might choose, and a simple way to start thinking about what your word could be — not as a way to "fix" yourself, but to support who you're becoming.

    In this episode, you'll hear:
    • Why I don't rely on New Year's resolutions — and what works better for many people
    • How a Word of the Year acts as a mini North Star for your decisions
    • My Word of the Year last year, and what it helped me clarify
    • My Word of the Year this year, and how it will guide how I show up
    • Examples of words others might choose — and why there's no "right" one
    • A simple starting point to reflect on what you want more (or less) of
    • An invitation to share your word with me so I can check in and see how it's going (yes, I really do care!)

    If you're looking for a more intentional way to set direction — in business and in life — this episode will give you ideas!

    Want to set your WOTY?

    Get the free weekly worksheet that goes with each episode by joining the newsletter.

    👉 Click this link or follow @realfoodbrands on Instagram + tap the link in the bio to sign up for my weekly newsletter.

    If you missed a worksheet for a past episode, please send me an email or DM me @realfoodbrands on Instagram.

    Looking for clarity on your next steps?

    Katie & Clint help food business owners review their strategy, cut through noise, and move forward with a clear plan. Reply to the Weekly Newsletter or use the private scheduling link included each week to book a session.

    What's Next?

    1. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

    2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table - a free food & farm business owner community - to ask questions and meet other people who love producing real food as much as you do!

    3. 📞 If you're ready to talk about building a clear, cohesive brand or integrating your brand + sales strategy, you can Request a free Intro Call to discuss the ways we work with food, farm, and natural product brands.

    Thanks for listening – let's go shake up shopping carts!

    Katie Mleziva

    Host & Food Brand Strategist | Real Food Brands
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    9 m
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