Focus to Fit

Are you stuck in the cycle of doing more marketing but seeing less return? In this episode, we break down the powerful simplicity of the Rule of 26 — a modern framework that helps you double your revenue by focusing on just three key levers: website traffic, conversion rate, and average revenue per client. You’ll learn: 🔹 What the Rule of 26 is and why it works 🔹 How to apply it with focus, not overwhelm 🔹 Specific strategies to optimize each area of your marketing 🔹 How to align your marketing with what truly fits your goals and audience If you’re ready to grow smarter, simplify your strategy, and finally get marketing that converts, this episode is your next best move. 🎧 Tune in now and discover how focus leads to freedom — and fit drives real growth. US Air Force veteran Michael "Buzz" Buzinski is a serial entrepreneur, B2B marketing thought leader, international speaker, best-selling author and host of the top 50 marketing podcast in the US, the Buzzworthy Marketing Podcast. Buzz has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies. Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplifying marketing strategies for B2B businesses. INTERESTING TIDBITS ABOUT MICHAEL - Professional Jazz Trombonist at the age of 13 - Was a minority owner of a professional arena football team in Alaska - INTERVIEW TOPICS Simplifying Website Marketing Strategy with the Rule of 26 Why relying on word-of-mouth and referrals for marketing is a bad marketing plan Why most service-centric business websites fail to create revenue Ignoring your website marketing is leaving money on the table for your competition to grab How to best market service-centric businesses this year Why search marketing is the best digital marketing tactic in the world How to use SEO to drastically increase your podcast’s visibility Links Rule of 26 (book): https://www.rulof26.com Buzzworthy Marketing (business): https://www.buzzworthy.biz Growth-2-Scale Intensive (cohort): https://www.growth2scale.com You Are Buzzworthy Podcast: https://www.youarebuzzworthy.biz LinkedIn Michael Buzinski: https://www.linkedin.com/in/michaelbuzinski/ Buzzworthy: https://www.linkedin.com/company/urbuzzworthy Twitter: https://twitter.com/URBuzzworthy Facebook Buzzworthy: https://www.facebook.com/urbuzzworthy Michael Buzinski: https://www.facebook.com/buzinski/ Instagram Michael Buzinski: https://www.instagram.com/michael.buzinski/ Buzzworthy: https://www.instagram.com/urbuzzworthy/ YouTube:https://www.youtube.com/@buzzworthymarketing About Christopher Salem Christopher Salem, the dynamic host of the Sustainable Success Show, has been empowering business leaders, entrepreneurs, and organizations for nearly 8 years. Through thought-provoking weekly content, Christopher delivers actionable insights that inspire growth and sustainable success in today’s ever-evolving marketplace. His show spotlights influential thought leaders, offering transformative strategies to overcome challenges, enhance performance, and achieve long-term goals. Christopher’s expertise, coupled with his dedication to fostering professional and personal development, has made him a trusted voice in the world of leadership and entrepreneurship. Discover more about Christopher and the Sustainable Success Show at www.christophersalem.com and www.sustainablesuccess.net. Connect with Christopher on Social Media: Facebook: Personal | Sustainable Success | ProfessionalInstagram: @chrisrsalemTwitter: @chrisrsalemLinkedIn: Christopher SalemYouTube: Christopher Salem Channel Join Christopher to unlock the keys to your sustainable success! Podcast: http://buzzworthymarketing.show