
Flower Farmers: It's a Real Job
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The muddy, exhausting, and deeply rewarding reality of flower farming doesn't match the idyllic images you see on social media. When you picture flower farmers, you probably imagine whimsical figures floating through fields in flowy dresses, effortlessly gathering perfect blooms. But as Kenley and Lizzie of Wildly Native Flower Farm reveal, the truth involves 5:30 AM starts, battles with intimidating insects called cicada killers, and planning complex crop rotations 18 months in advance.
The misunderstandings are constant and sometimes comical. From Kenley being mistaken for a plumber while grabbing lunch covered in mud, to Lizzie repeatedly being asked if she's a wedding planner while delivering arrangements, these women constantly defend their profession as "real work." They navigate a complex business that spans growing, designing, retail partnerships, weddings, and even culinary flowers—all while managing the unpredictable variables of agriculture.
What makes their story particularly compelling is how they've built successful careers despite these challenges. Kenley proudly shares that she bought her first house at 19 through her flower farming work, defying expectations about what's possible in this industry. The team has expanded to include loyal staff who become like family, recognizing that in a small business, each person needs to understand the entire operation's flow.
For aspiring flower farmers or anyone who's ever admired a beautiful arrangement, this episode offers a glimpse behind the curtain. The reward for all this hard work? Seeing a bride's face light up when receiving her bouquet, or watching the cooler fill with seasonal blooms after months of careful cultivation. These moments of joy and accomplishment make the mud, sweat, and confusion worthwhile.
Want to experience locally-grown flowers with exceptional quality, sustainability, and unique varieties? Find Wildly Native Flower Farm's arrangements at several local shops or follow them to learn more about their wedding and event designs. Share your thoughts on the real work behind beautiful things—we'd love to hear from you!
Instagram: https://www.instagram.com/wildlynativeflowerfarm/
Website: https://wildlynativeflowerfarm.com/
Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast
Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner
Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz