On today's podcast we help Elaine launch her Nutrition coaching membership site! Elaine is a certified life and weight loss coach who is on a mission to help women stop yoyo dieting and lose weight for good!

She wants to take her 1 on 1 coaching business, and switch to the membership model so she can achieve true time and financial freedom in her online busness!

In today's podcast, Shane helps Elaine:

• Refine her message so she can attract the perfect members for her Community...
• Create a business plan to launch her membership site ...
• And map out a plan to build her email list to 1000 subscribers fast!

You are going to LOVE today's podcast!

In this episode, I get real about one of the toughest moments of my life. Over the holidays, my family faced a major crisis that derailed my plans for 2025 right out of the gate. On Christmas night, my dad stopped breathing in my arms. I’m sharing how I handled it as a son, an entrepreneur, a husband, and dad while keeping my business going. From stepping into the fire during emergencies to giving yourself permission to hit pause, I break down the strategies that helped me navigate this storm. Life doesn’t stop for entrepreneurs, but with the right mindset, you can get through anything and keep business going.

Your brand story isn’t just a nice-to-have—it's the foundation of your business. In today’s noisy marketplace, people connect with brands that share their values, their journey, and their vision for impact. Your story is what sets you apart, builds trust, and turns customers into loyal advocates who feel like they’re part of your mission, not just buyers.

In this episode of The Flipped Lifestyle Podcast, I’m breaking down how to craft a compelling brand story that makes your audience feel seen, understood, and inspired. You’ll learn:

• Why sharing your story creates a powerful bridge of trust.
• How to structure your story for maximum impact.
• Steps to turn your audience into loyal fans and partners in your journey.

If you want to stand out, grow your business, and make a real difference, this is where it starts.

🎧 Ready to take the next step? Join the Flipped Lifestyle Community at FlippedLifestyle.com and get the tools, support, and strategy you need to grow your online business. Let’s tell your story, serve your audience, and build a life-changing business together!