Cassandra Kavanagh didn’t set out to open a coworking space. After a business partnership dissolved, she suddenly found herself with 1,200 square meters of space, only six people left in the building, and a choice to make: sink, or rethink.

That pivot became Rethink Your Workspace, a thriving flex space in Newcastle, Australia, built on connection, service, and an unwavering commitment to people. Cassandra shares her story of resilience, her all-inclusive business model, and why showing kindnes, even to those outside her member base, is central to her approach.

We cover:

• How Cassandra turned a business crisis into the opportunity to launch a flex space.

• Why high-touch service and concierge-style support have become her differentiator.

• The role of connection in her community, and why it goes deeper than “coworking”.

• How an all-inclusive pricing model simplifies operations and builds trust.

• Stories of how authenticity and kindness ripple through her member community.

This episode is a reminder that small, independent operators often set the standard for what true hospitality and human-centered coworking look like.

Resources Mentioned in this Podcast:

Cassandra on LinkedIn

Rethink Your Workspace website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

Tobi Skovron has lived the entrepreneurial rollercoaster, launching ventures in Los Angeles, exiting successfully, and then bringing his vision for community-driven coworking back home to Australia. Now the founder of CreativeCubes, Tobi leads with intentionality, building spaces designed to enable success for thousands of members while expanding across the country.

In this conversation, Tobi shares the story behind CreativeCubes, what fuels his mission, and how his approach to leadership, partnerships, and personal discipline have shaped his path.

We cover:

• How coworking transformed Tobi’s journey as an entrepreneur and inspired him to launch CreativeCubes in Australia.

• Why intentionality is the core value behind his member experience, team culture, and even landlord relationships.

• The growth of CreativeCubes, including acquisitions, brand evolution, and how they integrate services like F&B, events, and media.

• The role of the Rise Network and other programs that support entrepreneurs beyond just space.

• How Tobi’s personal routines and guiding principles fuel both his business and his life.

If you’re passionate about coworking as more than just space, and curious about scaling with purpose, Tobi’s story will hit home.

Resources Mentioned in this Podcast:

Tobi on LinkedIn

Creative Cubes website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

Brad Krauskopf, Founder and CEO of Hub Australia, has been shaping the flexible workspace industry since the early days of coworking. In this episode, Gio sits down with Brad in Melbourne to talk about Hub’s journey, from scrappy beginnings with beanbags to high-touch hospitality and multi-layered partnerships with landlords.

Brad shares his perspective on how Hub has evolved, what hybrid work looks like in Australia, and why the future of flex depends on experiences, not just square footage.

In this episode, we cover:

• The evolution of Hub Australia from scrappy community hubs to high-touch, hospitality-driven workspaces.

• How hybrid work is reshaping demand in Australia and what that means for operators and landlords.

• Why partnerships between operators and landlords are essential for creating whole-building experiences.

• The role of hospitality as a true differentiator in flexible workspace.

• The future of flex in Australia: evolving models, member expectations, and the importance of meaningful connections.

Resources Mentioned in this Podcast:

Brad on LinkedIn

Hub Australia website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast