Flavor Forward: How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve
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Flavor Forward: How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve
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In this episode of The Speed of Culture podcast, Matt Britton sits down with Koen Burghouts, President of Sweet Snacking at Mondelēz International, to unpack how one of the world’s largest snack companies continues to grow through culture, speed, and conviction. Koen shares how Mondelēz marketing strategy connects brand, culture, partnerships, and AI to keep iconic brands like Oreo and Chips Ahoy relevant. They further explore Oreo marketing strategy, Chips Ahoy marketing strategy, and what modern leaders must understand about food and beverage brand marketing trends shaping the next decade.
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