Fixing a $17 Billion Problem: Recycling, Trust, and Systems Change - Keefe Harrison

In this episode of The Intelligence Report, Dylan Welch sits down with Keefe Harrison, CEO of The Recycling Partnership, to unpack one of the most urgent, and often misunderstood, environmental challenges facing the U.S. today: the broken recycling system. Keefe shares why fixing it requires a $17 billion investment, what myths still confuse the public (yes, you can recycle your pizza box), and how rebuilding trust in recycling is key to making real progress.

We also explore the critical role businesses can play in creating scalable, systems-level change. If you're building a company focused on sustainability, circularity, or infrastructure, this conversation is full of valuable insights.

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