Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).

Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve.

Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell.

If you’re ready to attract the right customers, this episode is a must-listen!

• Why “trying to reach everyone” is hurting your boutique

• The 5 key questions to define your ideal customer

• How to use your customer profile to shop smarter at market

• What happens when you stay true to your niche

• Simple steps to build customer loyalty (without burning out)

Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!

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