The fitness industry is addicted to discounts and sales. In this episode host Jack Thomas tells you how this is damaging your business, and what to do instead.

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THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

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Dane Fort, founder and CEO of Vietnam’s biggest gym chain California Fitness and Yoga, has a powerful mission to make the country healthier and happier. With a fitness empire that expands beyond gyms into recovery and health, Dane’s umbrella of companies have over 60 locations across Vietnam.

This episode is a must-listen if you want to hear an inspiring and powerful story, or you’d like unique insights into Vietnam’s fitness industry.

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Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

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GUEST RESOURCES

Dane Fort on LinkedIn

California Fitness and Yoga Instagram

We ran a ‘HYROX-style’ event called BASE Games and sold out tickets in less than 6 hours. In today’s episode we talk about how we did it.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

We welcome Bridge Hudson, founding instructor of Hong Kong’s leading cycling brand XYZ, to discuss how they create consistent five-star experiences, their recruitment tips and what makes the perfect member journey.

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Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

Ride High Magazine, The Fit Guide’s cycling media partner

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

GUEST RESOURCES

Bridge Hudson on Instagram

XYZ

Jack Thomas breaks down his — and Thailand’s — first ever HYROX race, from the perspective of being a competitor, a spectator and also a HYROX Training Club owner.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

We welcome Julian Barnes of boutique fitness specialists BFS Network to discuss the most effective lead sources and the common traits of studio with more than 20% margin.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

GUEST RESOURCES

Julian Barnes on LinkedIn

BFS Network

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As we hit our 300th episode, we were advised to discontinue this show. Here's what we decided to do.

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Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025!

GUEST RESOURCES

Emma Barry on LinkedIn

Trouble Global

THE FIT GUIDE

Visit The Fit Guide

The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

Subscribe to The Fit Guide Newsletter

The Fit Guide on LinkedIn

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram