Welcome to the CEO Diaries. In this new mini-series, Jill is sharing the why, the what, and the how behind creating JillFit's newest major business offer—The Strategy Lab—in over 5 years. Today, Jill shares her thoughts on how to determine when your business is in need of a new offer. In business growth, understanding your audience's needs is the most important consideration, which means getting to the root pain point of the majority of your people. Once you know what people need, you can take a look at your business bottlenecks and adjust your offerings to create maximum scalability for you and maximum results for your clients.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business strategy, membership model, scaling, audience needs, coaching offers, demand, entrepreneurship, business growth, CEO Diaries, Jill Coleman

JillFit has officially been in business for 15 years and it's taken a lot of personal development work and mindset work along the way. Today, Jill shares some of her hard-earned business mantras that have guided the way to her success online. She emphasizes the importance of mindset, setting boundaries, prioritizing revenue generation, and maintaining emotional hygiene in business. Running a business may be difficult at times, but every obstacle you encounter is possible to figure out, so long as you trust yourself and just keep going.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business mantras, entrepreneurship, mindset, boundaries, revenue generation, emotional hygiene, personal growth, online business, Jill Fit, business success

In this episode, Jill discusses the importance of quantifying launches and promotions in your business—if you don't have quantitative data and goals, you'll always be frustrated when you aren't seeing the success you think you "should," rather than getting objective and setting realistic expectations. You probably already love fitness, nutrition, and wellness but to play the long game and learn to scale, you'll need to embrace the business side of your work, too.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business, launches, promotions, expectations, conversion rates, measuring success, fitness business, entrepreneurship, marketing, sales

Sharing your wins is important in helping your audience see what's possible for them by working with you, but is there fine line between sharing successes and coming off as bragging? It's no secret that women in particular suffer from impostor syndrome and the fear of coming off as conceited, but there's a big difference between bragging and just stating the truth. If you've worked hard, you deserve to talk about it--you never know if someone in your audience might need the inspiration. You can always talk about your wins and still be humble at the same time.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

imposter syndrome, sharing success, business growth, confidence, mentorship, online coaching, personal branding, women in business, entrepreneurship, mindset

In this episode, Jill dives into the question, "How bold should you be on social media?" and makes a strong case that the future of online business is rooted in personal branding and authenticity. She explores why many creators hold back—fear of losing followers, getting judged, or facing haters—and explains how vulnerability, honest storytelling, and even a little edge can massively increase connection, reach, and sales. There's an audience for every personality, and the posts that feel the scariest to share are often the ones that perform best. Instead of trying to stay "safe" or vanilla, try sharing real stories, hot takes, and unpopular opinions in a way that still feels true to you.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

business growth, sales strategies, social media, engagement, online marketing, coaching, content creation, scaling business, strategy lab, digital marketing

So many coaches get stuck in that frustrating $1K–$5K per month range, but they want to make more. You're doing the work, posting consistently, maybe you've even launched a few offers, but the growth just isn't compounding yet. In this episode, Jill breaks down exactly what's keeping you stuck and how to move past it, including the four "toggles" you can flip in your business to finally start scaling. Because if nothing changes, nothing changes—and scaling requires action, not waiting for the algorithm or the market to save you.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

The online coaching space is constantly changing, but even if it's difficult to predict, there are a few things you can start doing now that will set you up for success in the future. Jill predicts that the coaching space will evolve with more emphasis on lifestyle content and the need for effective launch strategies, so storytelling and personal branding are two skills you'll need to develop. Trends come and go, but one thing that your potential clients will always be looking for is connection. If you know how to connect, you'll always have clients.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

online coaching, personal branding, storytelling, lifestyle content, launch strategies, business growth, Strategy Lab, coaching industry, digital marketing, entrepreneurship

Before you go all-in on another online platform for your business, there are a few considerations to keep in mind. Yes, diversifying your social media use can increase your reach, but all algorithms aren't created equal. Different types of people spend their time on different types of platforms, so before you branch out, you'll need to ask yourself where your ideal clients might be hanging out. It's also important to get consistent before adding new tasks to your to-do list and realizing that different platforms will require bespoke content creation strategies.

Get on the wait list for the Strategy Lab!

https://jillfitfree.com/strategy-lab-wait-list/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

social media, online coaching, content creation, platform strategy, audience engagement, digital marketing, Instagram, Facebook, TikTok, YouTube, LinkedIn