Episodios

  • E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)

    E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)
    Jul 10 2025
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Before Reebok became a global sportswear giant, it was just Joe Foster and a vision. One shaped in a small UK workshop and fuelled by persistence, not funding. In this episode, Joe breaks down the early days of building Reebok from the ground up: cold calls, missed opportunities, and the moment aerobics unexpectedly catapulted the brand into the mainstream.

    Timestamps:
    00:00 Introduction
    01:46 Turning 90, family history and surviving against the odds
    04:26 Brand building, luck and why fun matters most
    06:40 Why sports brands thrived through recessions
    09:27 The innovation that started with spiked running shoes
    11:48 Leaving the family business and starting from zero
    14:15 Launching Mercury Sports and the early branding struggle
    16:25 Losing the Mercury name and the birth of Reebok
    18:50 How a childhood dictionary led to the Reebok name
    22:23 The move from athletic spikes to casual sneakers
    26:55 Breaking into UK market through local clubs
    29:57 Club-level selling and dominating UK athletes
    31:56 Choosing white space over battling Adidas and Nike
    33:23 First trip to America and navigating early export failures
    37:47 The Runners World five-star rating breakthrough
    43:52 Choosing Paul Fireman over Kmart and scaling US reach
    49:28 Reebok's biggest challenge: the EVA foam failure
    52:15 Crisis with a UK distributor and surviving with direct sales
    56:05 The rise of aerobics and Reebok’s pivot to women’s fitness
    59:26 Becoming number one globally with an unexpected audience
    1:04:23 Expanding into tennis, basketball and new categories
    1:13:05 Going up against Nike, using celebrities, and staying innovative
    1:17:00 3D-printed AI shoes and what they reveal about new brand strategy
    1:24:03 Losing momentum, big changes and the need for reinvention
    1:31:53 Advice on building stories, visibility and modern branding
    1:37:29 UK vs Dubai: Entrepreneurial energy and global opportunity
    1:43:22 Final advice for founders

    » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
    » Transform your physique: https://www.thrstapp.com/
    » My clothing brand, THRST: https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

    » Join @WHOOP and get your first month for free: join.whoop.com/FirstThingsThrst

    » Follow Joe
    Instagram: https://www.instagram.com/founderrbk/?hl=en
    Website: https://www.reebokthefounder.com/
    Más Menos
    1 h y 46 m
  • E098 - The Biohacking Routine That (Quickly) Changed My Life | Nate Belmar

    E098 - The Biohacking Routine That (Quickly) Changed My Life | Nate Belmar
    Jul 3 2025
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Nate Belmar doesn’t just train for aesthetics, he trains for clarity, resilience, and control. In this episode, we dive into the physical and mental transformation that took him from overweight and directionless to lean, disciplined, and deeply intentional.

    Nate shares the mindset shift that pulled him out of a low point, why most people are overtrained and under-recovered, and how fasting, metabolic flexibility, and environmental awareness shaped his approach to performance and life. We explore his views on social media pressure, identity, and why detaching from noise—digitally and socially—is often the unlock for growth.

    Timestamps:
    0:00 Introduction
    01:40 Origin story and early insecurities
    09:44 Hustling through low-level jobs and discovering crypto
    17:22 Anxiety from social media and limiting online exposure
    22:27 The viral Johnny Walker meme and meme culture
    30:06 Relationship with money, flex culture, and staying low-key
    34:04 Building a meaningful platform and helping people change
    38:20 Steroid accusations and genetic potential in fitness
    41:44 Fasted training, intuitive eating, and body awareness
    46:24 Finding healthy food while travelling and fasting hacks
    53:48 On relationships, distractions, and staying single
    58:13 Sex, soul ties, and celibacy as a conscious choice
    1:04:53 Building an online community and redirecting influence
    1:17:11 Navigating biohacking, placebo and intuitive wellness
    1:20:56 Experimenting with stem cells, and expectations
    1:25:23 The vegan phase, nutrition pitfalls, and personal baseline
    1:38:16 Anime, escapism, and choosing your inner hero wisely
    1:41:25 Launching supplements and living with purpose

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
     • 40% off your first month of Bioniq GO
     • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

    » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Nate
    Instagram: https://www.instagram.com/mrbelmar/?hl=en
    Website: https://animeshreds.com/
    Más Menos
    1 h y 45 m
  • E097 - The New Way to Make Your First $100,000 Online (Whop)

    E097 - The New Way to Make Your First $100,000 Online (Whop)
    Jun 26 2025
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Cameron Zoub and Steven Zhang, co-founders of Whop join the show to discuss the mechanics of building a high-growth startup from the ground up. Whop has quietly become one of the most efficient digital marketplaces online, doing over $100M in GMV without relying on paid ads or loud marketing.

    We talk about the early days of building out of hacker houses, the decision to focus deeply on product before anything else, and the operational challenges that came with rapid scale. They also reflect on leadership, team dynamics, and what most founders underestimate when trying to build in public.

    00:00 Introduction
    02:00 Meeting at age 13 and bonding over sneaker reselling
    04:05 Building their first sneaker bot app and selling it on Facebook
    06:40 Dropping out of school and going all-in on internet startups
    07:55 Pivoting into websites for Twitch streamers during COVID
    10:29 Early experiments, failed apps, and lessons in product-market fit
    14:20 How WAP solved problems they faced as software sellers
    18:18 Expanding from software to Discord access and digital memberships
    20:17 Payments infrastructure and why it’s central to their platform
    25:28 Chasing shiny objects like NFTs and learning to refocus
    30:42 Co-founder dynamic, intense pressure, and emotional moments
    36:01 Competitors, cyberattacks, and the cost of success
    39:31 Staying out of the spotlight despite massive revenue
    44:30 Taking investment from figures like Peter Thiel and Tinder’s founder
    49:11 Making WAP the internet’s go-to for work and income
    54:25 Rethinking creator monetisation beyond courses or content

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

    » Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Whop«
    Instagram: https://www.instagram.com/whop/?hl=en
    Website: https://whop.com/
    Más Menos
    56 m
  • E096 - The Fastest Way to Power, Money & Freedom | Afnan Khalifa

    E096 - The Fastest Way to Power, Money & Freedom | Afnan Khalifa
    Jun 19 2025
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Most people say they want more – more money, better health, stronger relationships – but few are willing to change the internal patterns that keep them stuck. In this episode, we explore what it actually takes to level up in every area of life.

    Afnan Khalifa, founder, entrepreneur and life coach, is sharing how she rebuilt her mindset from the ground up. We talk about moving from reaction to responsibility, what it looks like to lead without forcing, and how your energy – not just your strategy – shapes your results.

    No fluff, no shortcuts. Just the real work behind sustainable growth.

    Timestamps:
    00:00 Introduction
    01:40 Growing up Saudi and embracing her cultural roots
    05:11 Breaking free at 18 and moving to Canada alone
    08:52 Learning sales, communication, and confidence
    13:27 Dropping out of uni and diving into finance
    16:07 Early success with crypto and earning six figures
    21:30 Getting rich young and the dangers of fast money
    25:55 Developing emotional resilience and embracing discomfort
    34:13 Balancing ambition, business, and personal relationships
    38:25 Personal branding versus chasing likes and virality
    43:16 Helping introverted women master visibility online
    47:43 Training confidence by filming solo and pushing comfort zones
    52:03 Managing pressure as the audience and responsibility grow
    57:27 Scaling coaching offers and building community for women
    1:02:16 The dark side of online money and fake success
    1:08:52 Rebranding beyond fitness and mistakes when launching courses
    1:14:18 Deciding who to partner with and protecting your public image
    1:27:06 Why she won’t date a man earning less than her
    1:33:02 Building respect over likability and staying grounded

    » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
    » Transform your physique: https://www.thrstapp.com/
    » My clothing brand, THRST: https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode:
    https://thrst-letter.beehiiv.com/

    » Join WHOOP and get your first month for free:
    join.whoop.com/FirstThingsThrst

    » Follow Afnan:
    YouTube: https://www.youtube.com/@UChjKbov1cr0JczgIXLE-W3Q
    Instagram: https://www.instagram.com/theafnankhalifa/?hl=en
    Website: https://www.theafnankhalifa.com/
    Más Menos
    1 h y 36 m
  • E095 - Build an AESTHETIC Physique in 90 Days (Complete Transformation) | Greg O'Gallagher

    E095 - Build an AESTHETIC Physique in 90 Days (Complete Transformation) | Greg O'Gallagher
    Jun 12 2025
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
    Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Looking and feeling your best doesn’t require living in the gym, and Greg O’Gallagher (AKA Kinobody) is here to prove that. He’s walking us through how training less, eating smarter, and managing stress can actually lead to better results, physically and hormonally. We talk about what it really takes to boost testosterone naturally, why walking is more powerful than most people realise, and how chasing size can backfire when your nervous system isn’t on board.

    Greg doesn’t just share what works – he breaks down why it works, and how he’s built a lifestyle and physique that’s dialled in, without being obsessive. This one challenges a lot of fitness stigma and offers a refreshingly simple, effective way to train, eat, and live with intention.

    00:00 Introduction
    02:23 Why Greg chose Miami over Canada for business and life
    04:01 Fitness obsession and childhood inspirations
    06:27 Outgrowing sports and finding a love for training
    07:11 Creating the Keno Body approach to fitness and aesthetics
    09:57 Debunking myths about needing to train every day
    11:13 How alcohol derailed recovery and performance after 30
    12:30 Strategies for tracking calories without losing your mind
    16:41 Building an empire around YouTube videos and bold marketing
    19:14 Lessons from early success and natural marketing instincts
    21:46 Helping his brothers transform and the reality of slow gains
    23:44 Staying natural and resisting pressure to chase size
    25:18 The worrying trend of young guys hopping on gear too early
    29:40 The real keys to boosting testosterone naturally
    41:02 Why overtraining wrecks fitness gains and how to fix it
    45:05 Scaling from fitness programs into building supplements
    49:24 Bloodwork revelations and optimising health in your 30s
    58:07 The underrated power of deep sleep for fat loss and testosterone
    1:14:30 Breakups, fat loss motivation, and emotional transformations
    1:20:05 Keeping relationships private and future family plans

    » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
    » Transform your physique: https://www.thrstapp.com/
    » My clothing brand, THRST: https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

    » Join Whoop and get your first month for free: join.whoop.com/FirstThingsThrst

    » Follow Greg«
    YouTube: https://www.youtube.com/channel/UCtBw4N4-EiaAqK9TvZGlGDw
    Instagram: https://www.instagram.com/gregogallagher/?hl=en
    Kinobody: https://kinobody.com/
    Más Menos
    1 h y 37 m
  • E094 - Your Relationship is Failing: Quick Fixes Before it's Too Late | Diego Perez

    E094 - Your Relationship is Failing: Quick Fixes Before it's Too Late | Diego Perez
    Jun 7 2025
    » Produced by Hack You Media: Instagram: https://www.instagram.com/hackyoumedia/
    Website: https://hackyou.media/

    Diego Perez, widely known by his pen name Yung Pueblo joins the show to share the inner journey that led him from emotional chaos to global recognition as a voice for self-awareness and healing. Before the books, the quotes, and the millions of readers, there was a personal reckoning: addiction, overstimulation, and the need to change from the inside out. Meditation became the turning point, helping him rebuild his relationship with stillness, discipline, and emotional honesty.

    Diego's new release "How to Love Better" is out now: https://lnk.bio/a8IF

    00:00 Introduction
    02:00 How Diego created the Young Pueblo pen name and what it means
    04:31 Partying hard at university and realising it was self-avoidance
    06:13 Health collapse at 23 and the wake-up call that changed everything
    08:46 Rugby, gym life, and how Mike avoided spiralling at university
    10:14 Early motivations behind Mike’s fitness journey
    11:47 Building discipline through meditation and the “mental gym” concept
    13:08 Why you don’t need to become a monk to master resilience
    14:38 How Silent 45-day retreats reset personal growth and relationships
    16:45 Why Diego invests heavily in silent retreats every year
    18:04 Meditation, scrolling addictions, and wisdom
    22:23 Diego’s relationship with emotions
    29:17 Why communication matters more than mind reading
    31:06 Should you grow with a partner or find someone already emotionally aware?
    35:03 Dating apps, and the dangers of chasing 2% better
    40:27 Mike’s experience thriving after living alone for the first time
    42:47 Solitude, presence, and why personal growth fuels better relationships
    51:11 Learning to trust your intuition over generic dating advice
    54:35 Mike and Diego reflect on career, self-knowledge, and relationship priorities
    1:01:31 Handling conflict properly instead of expecting endless peace
    1:10:02 Compassionate venture capital investing and startup mental health
    1:18:16 Shifting social media landscapes and why newsletters matter more now
    1:21:03 Loving the creative process and protecting deep work
    » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
    » Transform your physique: https://www.thrstapp.com/
    » My clothing brand, THRST: https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
     • 40% off your first month of Bioniq GO
     • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join WHOOP – get your first month for free: https://join.whoop.com/FirstThingsThrst

    » Follow Diego
    How to Love Better: https://lnk.bio/a8IF
    Instagram: https://www.instagram.com/yung_pueblo
    Article: https://yungpueblo.substack.com/
    Más Menos
    1 h y 27 m
  • E093 - I Found the Easiest Training Routine That Actually Builds Muscle Quick | Davis Diley

    E093 - I Found the Easiest Training Routine That Actually Builds Muscle Quick | Davis Diley
    Jun 2 2025
    Davis Diley, entrepreneur, content creator, and competitive strongman—joins the show to challenge one of the most common fitness myths: that more training equals better results. Drawing from his own journey pushing elite numbers in strength while juggling business and content, Davis breaks down why recovery, frequency, and nervous system management matter more than just intensity.

    He explains how training less—but smarter—has led to bigger lifts, fewer injuries, and more consistency over time. It’s a refreshing, no-BS take on performance, discipline, and letting go of the grind-for-grind’s-sake mindset.

    00:00 Introduction
    01:00 Kicking off inside a $55,000 home gym setup
    04:46 Planning and building a professional-grade home gym
    07:15 How the pandemic reshaped fitness content and workout habits
    08:10 Davis’ gym journey, football and a hunger for control
    10:47 Discovering bodybuilding as an outlet for personal responsibility
    14:17 How training helped avoid distractions and anchor discipline
    16:18 Is fitness coaching too saturated for newcomers?
    20:12 Navigating conflicting advice and finding trusted voices
    22:32 Trimming the fat from training as an advanced lifter
    25:36 Going all in on food, focus, and gym execution
    28:00 Building and scaling your own fitness app the hard way
    34:45 Davis’ unexpected viral moment sparks a new career path
    38:58 Why content creation never gets easier, just more demanding
    45:46 Crafting standout short-form videos with just a phone
    49:13 Shifting from aesthetics to long-form content and longevity
    51:00 Strongman days, extreme bulking, and chasing World’s Strongest Man
    58:09 Narrowly avoiding steroids after a career-altering back injury
    1:02:16 Staying lean, staying motivated, and the mental cost of shredding
    1:09:35 Meals, volume, and why boring food is killing your cut
    1:11:38 Travel routines, smart walking, and eating without spiralling

    » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
    » Transform your physique: https://www.thrstapp.com/
    » My clothing brand, THRST: https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
     • 40% off your first month of Bioniq GO
     • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join WHOOP – get your first month for free: https://join.whoop.com/FirstThingsThrst

    » Follow Davis
    Instagram: https://www.instagram.com/davis.diley/?hl=en
    TikTok: https://www.tiktok.com/@davis.diley?lang=en
    Más Menos
    1 h y 20 m
  • E092 - The Guaranteed Way to Live Your Best Life as a Man | Chris Williamson

    E092 - The Guaranteed Way to Live Your Best Life as a Man | Chris Williamson
    May 28 2025
    Returning face and old friend Chris Williamson is back on the show to unpack the real cost of chasing self-improvement—and the trade-offs few people talk about.
    While the internet makes optimisation look effortless, Chris shares how his own journey has been marked by burnout, loneliness, and the pressure to always do more.
    He questions the myth that productivity equals purpose, and dives into the importance of slowing down, feeling safe in your body, and building a life that’s actually enjoyable—not just efficient.
    If you’re wired for growth but feeling stretched thin, this one’s a thoughtful reset.

    00:00 Reuniting in the heart of Austin
    01:37 Why everyone's moving to Texas
    02:40 Building habits that actually stick
    07:30 How guests reshape your thinking
    09:08 The passion behind the microphone
    13:29 Optimising your mental game
    15:39 Meeting heroes and battling nerves
    21:31 Choosing guests worth listening to
    24:46 The weight of public opinions
    29:43 Mastering the time management puzzle
    35:08 Life between the UK and Austin
    41:02 Building Neutonic from the ground up
    43:35 Bringing past skills to new ventures
    47:14 The hidden battle with mold toxicity
    49:45 Coming to terms with getting older
    52:47 Evolving as a better partner
    1:00:51 Knowing when to walk away
    1:10:16 Writing through health challenges
    1:13:56 AI's role in content creation
    1:21:04 Where AI falls short in fitness
    1:25:07 The art of high-quality podcasting
    1:30:18 Staying relevant in changing times
    1:35:04 Taking the leap into video content
    1:39:02 Facing criticism with grace
    1:43:29 Understanding our shared insecurities

    » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
    » Transform your physique - https://www.thrstapp.com/
    » My clothing brand, THRST - https://thrstofficial.com
    » Custom Bioniq supplements: https://www.bioniq.com/mikethurston
    • 40% off your first month of Bioniq GO
    • 20% off your first month of Bioniq PRO

    » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
    » Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

    » Follow Chris
    Instagram: https://www.instagram.com/chriswillx/?hl=en
    Website: https://chriswillx.com/
    Más Menos
    1 h y 47 m