Fired Up & Broke in 2020—Then They Launched a Multi-Million Dollar Roofing Business with Taylor Miller

Fired up. Broke. Single mom in 2020.

That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.

With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and leadership.

In this episode, Taylor shares the raw truth of her journey:
- Growing from “iron-fist” boss to a compassionate, high-performing leader
- How to spot and attract “A players” for your team
- Scaling to $20M+ goals with rock-solid processes and communication
- Why over-communication with homeowners turns into more referrals
- The mindset shifts that turned a rocky start into life-changing careers for her team

If you’ve ever battled hiring struggles, cash flow headaches, or the chaos of wearing every hat in the business… this is your blueprint for building a company with strength, structure, and heart.

Links:
https://www.millerstorm.com/
https://www.instagram.com/millerstormroofing
https://www.facebook.com/millerstormroofing

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00:00 – Taylor Miller: From Fired Up & Broke to Multi-Million Roofing Company Owner
02:35 – Starting a Roofing Business as a Single Mom
06:15 – Roofing as a Second-Chance Career: Real Success Story
09:03 – The Turning Point: Launching Miller Storm Roofing in Texas
11:19 – How to Start a Roofing Company During COVID-19
12:28 – Biggest Challenges in the First Year of a Roofing Business
13:38 – Roofing Leadership Skills: From Micromanaging to Empowering
16:15 – How to Attract and Keep Top Roofing Sales Reps (“A Players”)
21:45 – Roofing Company Systems, SOPs, and Automations That Scale
32:44 – Best Roofing Customer Communication Strategies for Referrals
35:37 – Scaling a Roofing Business to $20M+ Revenue
38:18 – Roofing Sales Hiring Tips: Finding the Best Team Members
42:52 – Roofing Business Cash Flow Management for Growth
45:33 – How Over-Communicating Builds Roofing Customer Trust
46:24 – Roofing Company Culture: Team Events That Boost Morale
49:46 – Hard Truths About Running a Roofing Company
51:45 – Measuring Success Beyond Roofing Revenue