Nike and Undefeated released the most coveted grail in all of sneakers with their mass release of the Undefeated Jordan 4. By most measures, the release was a massive success. There has been chatter about delayed shipping, and it begs the question "is sneaker culture spoiled?". Matt gives his take.

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Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the emergence of runners, and all the sneaker releases we have now. Trev has a lot to provide the culture, and this chat helps shine some light on his contributions.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/

Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates

Reach out to me with questions or thoughts: mattyicemedia@gmail.com

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: mattyicemedia@gmail.com

Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter?

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on TikTok: https://www.tiktok.com/@firefootwearpod

Reach out to me with questions or thoughts: mattyicemedia@gmail.com

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: mattyicemedia@gmail.com