When it comes to paying for a place to live, the economic benefits have always skewed towards homeowners, with renters getting no credit for all their on-time rent payments. But that is changing today. Piñata is helping millions of renters across America build their credit score and earn rewards with their rent payments.

In this episode, CEO and Co-Founder Lily Liu reveals how her company is transforming rent payments into a powerful credit-building tool by reporting on-time payments to all three credit bureaus, while renters earn tangible rewards at everyday brands. Born during the chaos of the pandemic, Piñata has evolved from a two-sided marketplace into a fintech powerhouse now partnering with giants like Freddie Mac to make credit building a standard benefit for renters nationwide. Lily shares the strategic pivots, the regulatory complexities of consumer credit reporting, and why solving this problem required rethinking rent as more than just an expense.

In this podcast you will learn:

• The founding story of Piñata.
• Why launching the company at the height of the pandemic was good timing.
• How they were able to get landlords on board.
• Why they use a carrot, rather than a stick, to encourage renters to pay on time.
• How the Piñata rewards program works for renters.
• The two different ways renters can join Piñata.
• The average increase in credit score for a typical Piñata customer.
• How Piñata is very different to Bilt.
• How they differentiate themselves from others in the credit building space.
• The demographic that is most attracted to Piñata.
• What their partnership with Freddie Mac means.
• Why some renters are opting out of the home ownership dream.
• How Piñata Pay, launching in 2026, will work.
• How they are going to scale Piñata so the majority of people can get credit for rent payments.
• Lily’s vision for the future of Piñata.

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Today, I sit down with Bill Capuzzi, CEO of Apex Fintech Solutions, to explore the critical infrastructure powering modern fintech investing. Bill shares the fascinating journey of Apex from its roots as a pioneer in API-enabled clearing to fractional share trading and becoming the clearing firm behind investment accounts for close to 25 million people across household names like Robinhood, SoFi, and Betterment.

The conversation dives deep into what it takes to be a reliable infrastructure player in fintech, from opening accounts in seconds, to enabling investment globally, to Apex's bold expansion plans with State Street and their strategic embrace of stablecoins. Bill also pulls back the curtain on how Apex uses AI inside the company and shares his perspective on the complex plumbing that makes seamless, modern fintech experiences possible. It's a rare inside look at the unsexy but essential backbone of the fintech revolution.

In this podcast, you will learn:

• Bill’s interesting journey from environmental scientist to fintech entreprenuer.
• Why he decided to join Apex ten years ago.
• How their capabilities were so different to the traditional custodians.
• What a clearing broker does exactly.
• How the idea for fractional share trading came about.
• How they have built their brand in the fintech space.
• Why they are seeing interest from banks and traditional wealth providers today.
• The only two firms that have left Apex and why they left.
• How they are working with the digital assets/stablecoins space today.
• Why they sold Apex Crypto to Bakkt in 2022.
• How they are growing internationally.
• What their partnership with State Street means for Apex.
• What Apex is doing to prepare for the AI-enabled future.
• What Bill is most excited about for the future of Apex.

Connect with Fintech One-on-One:

• Tweet me @PeterRenton
• Connect with me on LinkedIn
• Find previous Fintech One-on-One episodes

In this episode, I sit down with Jon Fry, CEO and co-founder of Lendflow, to explore how AI is transforming the embedded lending landscape. Jon shares his unconventional journey from building websites in college to becoming a key player in embedded lending, including the challenge of launching LendFlow in early 2020—just as COVID shut down the lending market.

The conversation dives deep into how LendFlow's AI-powered platform is making lending more efficient and accessible, why the small business lending space hasn't advanced as quickly as many expected, and what survival through multiple market cycles has taught the industry's most resilient players. Jon paints a compelling vision of the next five to ten years, where AI will create truly magical lending experiences and finally deliver on the promise of embedded finance for small businesses.

In this podcast you will learn:

• How Jon went from building website in college to starting Lendflow.
• What is was like launching a lending software business in early 2020.
• What Lendflow does exactly.
• Who is their core customer.
• What has changed in embedded lending in the last five years.
• How brands can customize their loan offerings with Lendflow’s platform.
• Why Lendflow encourages brands to connect directly with lenders.
• What a neutral embedded lending network is.
• How Lendflow uses AI and what problems it is solving.
• Why we are not quite ready for a fully agentic workflow yet.
• What a fully agentic workflow could look like in the future.
• Why Jon thinks lending software hasn’t developed that quickly in the past decade.
• What he thinks the next five to ten years holds for lending.

Connect with Fintech One-on-One:

• Tweet me @PeterRenton
• Connect with me on LinkedIn
• Find previous Fintech One-on-One episodes