Finding Your Voice in Your Marketing

If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine.

In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone.

This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online.

In this episode of the podcast, I talk about:

• Why being neutral makes your content forgettable
• The difference between perspective and controversy
• How POV builds trust and authority
• Three types of POV you can use in your marketing
• Simple guardrails for sharing without oversharing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394

Helpful, actionable info in a just-right length

I just listened to my first episode of this podcast, and I'm clicking over to get on Andréa's email list. Her explanations of not only the how but the why made things click for me in a way dozens of other podcasts haven't. Glad to have found this!