Diana "DB" Barnes has been constantly evolving throughout her career. Having previously worked in the music, fashion, and tech industries, she is currently the Chief Brand Officer and Creative Director of WHY Brands–a portfolio of consumer lifestyle brands which houses the world's most loved baby lifestyle company Munchkin Inc. She is also the co-founder of Curio, a premium brand of finely crafted home goods designed to elevate the every day. Diana’s work overseeing the creation and execution of brand design and strategy and WHY Brands earned her the honor of being named among 20 of the top CMOs in the world by Fast Company. In this interview, we discuss Diana's career path, her current role at WHY Brands, and the importance of doing things that terrify you.

Don’t miss this episode where we talk about:

• How Diana’s love of writing and language led to her passion for typography and graphic design
• The many different industries Diana has worked in and why it’s important to broaden your field of knowledge and experience
• WHY Brands’ focus on innovation and how the key to innovation is listening to your customers
• Joining the team at Munchkin, Diana’s perspective on staying relevant as a legacy brand, and why Diana founded Curio
• What drives Diana creatively and her advice for other creatives who are just starting their professional careers

Find Diana:

www.whybrands.com

IG: @dbartifex

X: @dbartifex

LinkedIn: Diana Barnes “DB”

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

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Recorded at The Newsstand Studios at Rockefeller Center.

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