Finding Reverie: An Entrepreneur's Journey with Jodi Behrendt, President of Advantage Trailer

A new episode of Finding Reverie: An Entrepreneur’s Journey is live - and this one is all about family at the heart of a business. ❤️

Advantage Trailer began 36 years ago when the first-generation owner gathered his family and asked one big question: What business should we build together? Today, the second generation, his two daughters, proudly carry that legacy forward.

Now, decisions are made by a team of four, guided intentionally by the company’s core values as they expand, innovate, and shape the future. And in their office hangs a powerful symbol: their father’s steering wheel from his boat. Fresh paint may be on the walls, but that steering wheel grounds them - reminding everyone where the journey began and connecting two generations of leadership.

Tune in to hear their inspiring story of legacy, values, and growth. 🎙️✨