Find your mobile app users with programmatic advertising

Programmatic advertising is a way to automatically buy and optimize digital marketing campaigns to improve the efficiency and transparency for advertisers and publishers.

With the growth of the Mobile market, Programmatic Mobile Advertising has become a game changer for campaigns. With buying tools like demand-side platforms (DSP) running a campaign has become an efficient and almost immediate process.

In this episode Jordi de los Pinos, CEO at Smadex - Entravision´s Programmatic Mobile App Service Unit- explains how Programmatic is changing Mobile Advertising and how to take advantage of the technologies available to perform successful campaigns.