Find Your Why

Mark Twain's poignant quote, "The two most important days in your life are the day you are born and the day you find out why," resonates deeply within the context of the nonprofit sector.

While the founding of a nonprofit marks a significant birth, its true significance unfolds when the organization discovers its profound "why"—its unique contribution to the world. This "aha" moment, this clarity of purpose, is the catalyst that transforms a well-intentioned initiative into a powerful force for positive change. It's the difference between simply existing and truly thriving.