Figgy Pudding at 40: How Seattle’s Biggest Holiday Tradition Brings Community to Life

BEATS WORKING celebrates the 40th anniversary of Seattle’s iconic Figgy Pudding Caroling Competition with guest Pamela Hinckley, executive director of the Pike Market Senior Center & Food Bank. From inflatable pig costumes to school choirs pouring through the streets of Pike Place Market, this episode reveals the joy, logistics, and community impact behind one of Seattle’s most heartfelt holiday traditions — and what the events industry can learn from its staying power.

Takeaways:

• Figgy's staying power? Staying rooted in community and joy.

• A mixed crowd — ironic hipsters, seasoned pros, and school groups — creates energy and inclusivity.

• Mission-driven events work best when the impact is clearly visible.

• Smart shifts in location or timing can boost engagement fast.

• Behind-the-scenes magic includes a fold-out “transformer” stage and joyful pre-event chaos.

Timestamps:

01:24 - It's the 40th anniversary of Figgy Pudding!

05:29 - Pamela shares how the event evolved after moving from Westlake to Pike Place Market.

06:52 - How fundraising works — and why the Philanthropy Award is the top prize.

11:00 - Creative staff strategies to keep Figgy fresh and exciting every year.

21:35 - Pamela describes the magical moment the fold-out stage arrives and transforms the street.

Resources & Links:

-Great Figgy Pudding Caroling Competition: Website & Volunteer

-Pike Market Senior Center & Food Bank: Website, Facebook & Instagram

-Alysse & Libby: Bios & LinkedIn

Connect with Us:

-Website: www.beatsworkingpodcast.com

-LinkedIn: @BEATS WORKING Show

-Instagram: @beatsworkingshow

-Facebook: @Beats Working Show

-YouTube: @BEATSWORKINGPODCAST

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BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.