Have you ever been completely frustrated and burned out from your marketing efforts inside of your business? Then, today’s episode is for you.

Next up in the Fempreneur Coach Connection Podcast is Zoha Abbas, and she’s talking about hustle culture and ways to market your services without being overwhelmed or burned out.

Through her business and proprietary method, The Ownership Method, Zoha helps coaches and other service providers create meaningful anti-hustle communication plans and offers that are aligned with their values, that feel good, and gets them the results they want.



In this episode:

• [01:31] The hustle is a lie: discover the perils of the hustle culture
• [03:30] 3 ways to take the hustle out of your marketing

Resources from this episode


Want to create your own anti-hustle communication plan? Zoha made a FREE Workbook, just for the Fempreneur Fam. Grab yours here.


Zoha mentions The Fascination Advantage Assessment by Sally Hogshead, a tool she likes to use with her clients. Learn more about it at The Fascinate Test.


Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest


Want to host your own virtual event? Learn how at fempreneuronline.com


Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy Quotes from this episode


“The hustle has us conditioned to think that we need to work harder in order to succeed, right? That we need to [...] earn our results in the accompanying sense of self worth. And what that comes down to is that we end up completely not trusting ourselves, not trusting our own energy.”


“If you are sending messages in ways that your audience cannot understand or does not like to consume information, the message is going to get lost.”


“I feel like we have so many options of how to spend our energy when it comes to marketing. [...] But just because you can do all the things doesn't mean you should do all the things.”

Connect with Zoha

Instagram: @theownershipmethod

LinkedIn: Zoha Abbas

Website: theownershipmethod.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Jackie Sunga, and she’s talking about how to craft pre-launch messaging for a successful launch.

She's a conversion copywriter that helps clients by writing the sales emails and sales pages so that they can have their best launches yet. Jackie is passionate about helping purpose-driven clients grow online businesses through sales copy that wins the heart of their perfect-fit customers, all while infusing safety and self-trust.

In this episode:

• [06:03] The new big trend in copywriting for your mailing list
• [08:53] The four objections to including in your pre-launch messaging strategy
• [16:11] Effectively communicate your framework and values to potential buyers
• [21:36] Pre-launch content examples that address common objections
• [25:56] The importance of meeting your clients where they are
• [27:42] Perfectionist clients and how to emotionally connect with them

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“a lot of buyers are very, very smart and they're not responding anymore to tactics like FOMO and urgency and scarcity and things like that. “ - Jackie Sunga

“if you don't have that sort of pre-launch content there[...] you're going to have students who come in and they're like, super overwhelmed, right? Because you didn't… you didn't address the first couple of steps that they needed to have taken. And so it's meeting them where they're at…” - Jackie Sunga

“Oftentimes, we think about a buyer persona, and we like have a stock photo and whatever, we're not really letting ourselves experience what is going on in that person's life.” - Jackie Sunga

“We can give our clients permission to let that perfectionism go, and they can be imperfect with us, even though there are [our] perfect clients.” - Nicole Batey

Connect with Jackie

Facebook: @jackiesungaco

Instagram: @jackiesungaco

Pinterest: @jackiesungaco

Website: jackiesunga.co

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Chellaine Shockness Haye, and she’s talking about creating Irresistible Paid Products.

Chellaine is a nationally recognized speaker, author, and coach who helps people transform their ideas into fun, creative, and profitable businesses. She believes that when given the knowledge, the necessary skills, and the access to opportunity, all people can be inspired to achieve their dreams, change the world and make a living doing what they love. 

In this episode:

• [01:57] How Chellaine went from an athletic therapist to author and coach
• [07:35] Irresistible Paid Products: what it is and why you need (at least) one
• [19:40] The Preparation-Execution-Delivery Path to creating Irresistible Paid Products

Want to make the most of the knowledge and experience you already have, but just don’t know where to start? Learn more about Chellaine’s book, The Other Side: A simple guide to turn what you know (& love) into what you sell, and discover where to grab your copy here.

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

“I think at the heart of it, you know, people are people… it really doesn't matter what you do or who you are. At the heart of it, we all want the same things.” - Chellaine

“There is a tendency for us to want to create something that's so big. When you go back to really what an IPP is, it's simple, it's easy to consume. It's something that someone can walk through and get the answer to this one problem.” - Chellaine

“Figure out what's right for you, you know, I like to say there is no one way to do anything. And if someone's telling you that there is, there isn’t. [...] the information that's there, it's there to guide you. And then you choose what works for you, you choose what feels good to you, what fits, because that is really at the heart of loving what you do.”  - Chellaine

“Everyone, just get out there. Start creating, and just have the courage to deliver your work. It doesn't have to be perfect. No one expects it to be perfect. It just needs to be out there. There's someone waiting for you to help them.” - Chellaine

Connect with Chellaine

LinkedIn: Chellaine Shockness Haye

E-mail: chellaine@chellaine.com 

Website: chellaine.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com