Fearless Practice Podcast Por Jules Smith arte de portada

Fearless Practice

Fearless Practice

De: Jules Smith
Escúchala gratis

Where are you in your private practice journey? How's it going for you? I'm Jules Smith, and I'm so glad you're here. The Fearless Practice podcast is your go-to resource for building a thriving private practice in Canada. Whether you're just starting out or looking to grow, this podcast is here to guide you every step of the way. I share practical tips on everything from launching your practice and filling your schedule to expanding into a group practice. But you won't just hear from me—I also interview Canadian therapists from across the country who share their real-life experiences, challenges, and wins. These honest conversations offer valuable insight, inspiration, and support to help you confidently create a private practice that works for you. Let's learn, grow, and build fearless practices—together. Economía Gestión y Liderazgo Higiene y Vida Saludable Liderazgo Psicología Psicología y Salud Mental
Episodios
  • Ep 195: How I Developed a Marketing Strategy for My Private Practice — Networking

    Ep 195: How I Developed a Marketing Strategy for My Private Practice — Networking
    Mar 25 2026

    We're revisiting episode 7: How I Developed a Marketing Strategy for My Private Practice — Networking. In this encore episode, I share the networking strategies I used when I started my practice in Halifax almost 10 years ago, including my first outreach system, why a personal touch like a thank-you card matters, and the biggest lesson I learned.

    You can find the show notes to the original episode here.

    Connect with me:

    Instagram

    Website

    Resources Mentioned and Useful Links:

    Quiet Hustle: Offline Marketing for Introverts in Private Practice | EP 194

    Sign up for my free e-course on How to Start an Online Canadian Private Practice

    Learn more about the tools and deals that I love and use for my Canadian private practice

    Sign up for my free e-course on How to Start an Online Canadian Private Practice

    Jane App (use code FEARLESS2MO for two months free)

    Learn more about Jules's Canadian private practice

    Get some help and freebies on your website with WordPress!

    Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
    Más Menos
    22 m
  • Quiet Hustle: Offline Marketing for Introverts in Private Practice | Ep 194

    Quiet Hustle: Offline Marketing for Introverts in Private Practice | Ep 194
    Mar 18 2026
    If you have been listening to recent episodes of the Fearless Practice Podcast, you know that there are many ways to market your private practice, and that in a saturated market, you really need to make the effort to stand out! However, this can be really tough for the more introverted therapists, especially if you prefer doing offline marketing. In this podcast episode, I sketch out a few ideas with steps that you can try. Remember to take it slow and choose one system to implement and maintain, one step at a time! In this episode: Offline marketing benefits Why offline marketing works today 'Quiet' versions of offline marketing Offline marketing benefits Let's first clear up the distinction: online marketing includes paid ads, Instagram posts, reels, and videos, whereas offline marketing includes networking, warm introductions, and in-person connections with your local community. The former helps with branching out and generally putting your Canadian private practice's name out there, whereas the latter really helps your community to get to know you. 'Physical channels of marketing work because they create fewer, better impressions and higher-trusted pathways. There's less competition with physical channels versus crowded digital feeds. In physical spaces, like community bulletin boards, local meet-ups, small events … there are fewer businesses consistently showing up in person, so it's a great opportunity to stand out from the crowd in this saturated market.' - Jules Smith Why offline marketing works today Physical channels work because they create fewer, higher-trust impressions. Some more reasons to consider offline marketing include: Having less competition in physical channels vs. crowded digital feeds, which is a very saturated market. People can see your adverts in real time, giving them a chance to read them and take in the information, whereas most people's attention is fragmented on social media. Tangibility effect: People remember what they touched, saw in a place, or experienced lived. It also helps to build trust through referrals and by showcasing your community presence. '[Offline marketing] builds trust. People can trust proximity: the same towns, small groups, same values, and in-person contact reduces the perceived risks because you're real and reachable, not just a photo or a video online. With offline marketing, you are participating - not just posting!' - Jules Smith However, for introverted therapists, offline marketing can seem daunting! But this is not a disadvantage. 'Offline marketing rewards consistency and trust, which are two things that introverts can build extremely well.' - Jules Smith 'Quiet' versions of offline marketing Here are a few ideas that you can brainstorm when it comes to offline marketing that is relaxing and non-invasive: Coffee hangs over big mixers. With a coffee hang, you don't have to ask every practitioner that you know to have a coffee with you. Your goal could be to meet up once or twice a month, which allows you to really develop a working relationship with them. 'The goal is to enjoy the coffee hangs, so don't put pressure on yourself!' - Jules Smith Building partnership referrals over cold intros. Stay consistent, and remember that trust compounds slowly. Putting up posters/pamphlets as "silent salespeople" to ensure that you leave your practice's mark within your community without unnecessary social stress. 'Once you figure out your offline marketing strategy, these are systems that you can set up once and maintain, making sure that you're doing one to two coffee hangs a month with fellow practitioners, joining groups that you find fun, and finding sponsorships in your community. All you have to do is maintain! Which can fit with introverted therapists who prefer consistency and clear structure.' - Jules Smith Connect with me: Instagram Website Resources mentioned and useful links: Taylor Nelson: Growing a Group Private Practice Through Passion | EP 193 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get started with Hushmail here and get one month for free! Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
    Más Menos
    10 m
  • Taylor Nelson: Growing a Group Private Practice Through Passion | Ep 193

    Taylor Nelson: Growing a Group Private Practice Through Passion | Ep 193
    Mar 11 2026
    How do you get the word out about your private practice in your local community organically, and in a way that shows you really care about your clients? Do you really need a Psychology Today profile? How can you build a space for creativity to flourish? These are some of the questions that my guest today, Taylor, has asked herself throughout her journey so far in Canadian private practice. Upon discovering that the only thing she loved about journalism was people's stories, she pivoted to therapy and has never looked back. In our conversation today, we discuss opening a private practice, creative marketing strategies, and ways in which to keep working with intention. Come and join! MEET TAYLOR Taylor Nelson is a Certified Play Therapist and Registered Social Worker with a Master of Social Work (MSW) who specializes in child and youth mental health. She is the owner of Family Tree Therapy in Belleville, Ontario, where her group practice focuses on expressive, play-based approaches for children, teens, and families. Taylor enjoys helping young people feel safe, seen, and supported as they build resilience and strengthen relationships. Learn more about Taylor on her personal website, private practice website, Psychology Today, and Facebook profiles. In this episode: How Taylor became a Registered Social Worker Why Taylor opened her own private practice Marketing the private practice Taylor's advice to listeners How Taylor became a Registered Social Worker Taylor studied journalism, but quickly realized that it wasn't for her. She discovered that the only part of journalism she really enjoyed was learning about people's stories, which led her into the therapy world, where that plays a large part. While Taylor loved working in a clinical setting initially, it began to take a toll. Therefore, she pivoted and started working solo to continue serving her community on more of her own terms. Why Taylor opened her own private practice In 2023, Taylor opened up her private practice while she was still working in an agency to help make the transition a little easier financially. She started her private practice by renting space to see her first clients one day a week, and she instantly knew that it was the best fit for her - to see clients as a practitioner. Initially, Taylor kept her private practice as a solo practitioner. After a few years, she began hiring her first staff. Now, building a space where practitioners feel creative, filled up, and filled with possibility is one of Taylor's practice mottos, and the type of system she's designing for her clinicians and clients. Marketing the private practice While Taylor has maintained her network from when she was a solo practitioner into becoming a group practice owner, there are a few networking techniques that she uses to make sure her clinicians have clients coming in often: Dropping off print materials at various locations, such as pediatrician offices, schools, and local community centers Following up regularly with networking points of contact Making sure that they have their most up-to-date contact information Being clear with expectations for referrals As the practice grows, Taylor is intentional about staying in touch with the practice's heart-centered approach to their work, and to make the practice a place where the practitioners can also rest, nest, and be creative. Taylor also invests a lot in building community networks, so most of the practice's marketing comes from this community connection, which brings along warm referrals and word-of-mouth recommendations. In a more fun marketing technique, Taylor's private practice has sponsored a local children's sports team, so the kids' jerseys will have the practice name! Taylor's advice to listeners There's longevity in this work. So many people are starting from the beginning, or are further down the road, but all of this work is needed, necessary, and you are part of it! Connect with me: Instagram Website Resources mentioned and useful links: Sonya JF Barnett: Becoming a Private Practice Sex Therapist as a Second Career | EP 192 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get started with Hushmail here and get one month for free! Learn more about Taylor on her personal website, private practice website, Psychology Today, and Facebook profiles Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
    Más Menos
    32 m
Todavía no hay opiniones