Stop the pushback. Drive the change—or get left behind. 💥

In this episode, Director Roy Osing reveals the raw fight for survival when IP technology exploded in the internet world and competitors moved in.

He exposes the internal battles against complacency, fear, and a rigid monopoly culture.

Learn how Roy and his team rallied an army of advocates, communicated with relentless clarity, and empowered every member to own the mission—sparking a billion-dollar revolution.

Traction in months. Transformation for years.

Ready to crush resistance and own your future?

Tune in now and drive change. 🚀

We fire up the smoker with Jamie Leighton, founder of PorkMafia, a barbecue catering business built on passion, perseverance, and perfectly cooked meat.

What began with a small inherited smoker and a smoked salmon recipe evolved into a full-scale operation serving weddings, corporate events, festivals, and communities across British Columbia and beyond.

Jamie shares how trips through the American South shaped his approach to whole hog and Texas-style brisket, the realities of running a food business in challenging times, and why word-of-mouth remains his strongest marketing tool.

PorkMafia

https://porkmafia.ca/

Chris Ashmore

https://chrisashmore.media/

🚀 Stop Marketing. Start Dominating.

Why is conventional marketing broken?

Because it’s shallow, noisy, and completely disconnected from what people truly CRAVE.

In today’s episode of “Don’t Market. Dominate. The Wave Is Here,” we’re tearing down the three fatal flaws holding most brands back:

🔴 Chasing algorithms over emotion

🔴 Prioritizing needs over cravings

🔴 Settling for mediocrity instead of mastery

Discover why CRAVINGS—not need—is the engine behind:

✅ Premium pricing

✅ Unshakeable loyalty

✅ Total market domination

If you’re a leader ready to rise above the noise, this is your playbook to:

🔥 Ignite desire

🔥 Command attention

🔥 Build brands people lust after