Fandom to Effectiveness: How Passion Drives Performance

From Advertising Week New York 2025:

Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.